Cut Your Costs on Property Marketing and Double Your Exposure

Here are three simple tips we teach to cut unnecessary costs out of your marketing budget and refocus your efforts to accommodate a buyer’s market and the buyer’s way of searching for property.

80% of consumers search for information online. That means at least 60% of your marketing dollars should be spent optimizing your listing online. (2008 RIS Media)

1. Stop wasting money on useless advertising- If you are directing most of your marketing and advertising dollars offline you are missing a huge opportunity of potential buyers. Print advertising is effective but not where your average consumer chooses to look first. It’s a matter of convenience. Do I run down to the local gas station and get a realtor magazine, or do I get online and search from my computer, saving time and money; and, at my own leisure? We all know the answer to that. If you are spending hundreds, even thousands on print advertising, you are wasting most of your money. Now I say most because I do believe print advertising should still be a small percent of your overall budget. Plus it keeps your presence in the local market. The point is today’s property seekers have one resource to find anything they want………their computer. If you are not focusing your budget online, and I don’t mean your MLS and website, then you may be missing out on buyers and sellers interested in your services. Let’s face it, local advertising is just that……….local. You want to attract clients from around the world. Make sense?

2. Use 360 Virtual Tour Technology- Attention! Stop wasting your money on slide shows that refer to as virtual tours. Yes there are many definitions of what a virtual tour is. Let’s make it simple. You go to Realtor.com® and find a nice home that has some photos. Cool, there is a virtual tour! Click………..open ………oh more pictures in a slide show. Now what interaction has this made for your potential client? None! So, you have spent $100 maybe $200 to give them another slide show?

Use 360 virtual tours that are designed to get potential visitors involved with the buying process and experience the true flow of the property. What are you really getting from a slide show that already isn’t expressed in the still photos? In addition, there are a lot of things to consider today when using virtual tour technology:

1. Does it have the ability to be customized for sites other than restricted MLS systems? Of course you want your photo, all the contact information of you and all the details of the property you can provide when posting virtual tours to MLS sites and websites.
2. Are your virtual tours optimized, keyword rich and search engine friendly to integrate seamlessly with other online campaigns and improve your local rankings in search engines like Google? (NOTE: If your tours are in flash, or composed of a video slide show, which most are, then they are not read by search engines or indexing spiders. Useless in search engine optimization.)
3. Can it track both online and offline advertising and marketing dollars, view traffic results and be delivered on demand to the seller?
   
4. Do your potential buyers have direct access to all your virtual tours through a tour gallery and if you have a tour gallery, is it optimized for search engine indexing?
   
5. Can visitors bookmark your tours to their favorite social networks and bookmarking sites and spread your tours around through viral marketing?
   
6. Does your current provider work behind the scenes to maximize your exposure…..free of charge?

3. Call e-toursonline Interactive Media- We are dedicated to helping our clients save time and money and getting maximum exposure for your listings. We would like to share with you what is working for our clients and why using e-toursonline Interactive Media can reduce your overall marketing budget. Because our technology was built to perform as a marketing tool and not a slide show, we have several built-in tools to help you become more efficient at marketing your properties online. We are an approved vendor of Realtor.com® and can post your virtual tours to 98 real estate portal sites; we also provide maximum exposure for you and your listing through our dedicated authorized 360 virtual tour dealers around the world, working together to created a unique and efficient network to post, comment, and blog your virtual tours to over 20 of the top social networking and bookmarking site. You will not find behind the scenes marketing from any local provider.

Look at our tour window below. Now compare this to your existing provider and honestly ask yourself if you are getting the most for your investment. Be honest with yourself. Do you deserve better.......of course you do. Compare it to what you get now and then decide to make the necessary steps to make e-toursonline Interactive Media your online property marketing specialist and real estate virtual tour provider. We want your business because we know you will be satisfied with the efficiency and ease of our online property marketing strategies that save time and money.

e-toursonline Interactive Media

Bradenton Virtual Tour Company

www.e-toursonline.com

Call and order a tour today! (941) -795-6978