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Using Google AdWords Keyword Tool to Research and Identify Keywords

Google Adwords Keyword Tool


Google AdWords Keyword Tool is one of Google's best products and you can use it to help increase traffic to your website! Google is the most used search engine in the world. A recently released report showed that Google accounts for about 72% of all online searches. That is pretty amazing when you think about how much competition they actually have.


While designed for Pay Per Click (PPC) advertising, this incredible tool is essential when researching and identifying keywords and search phrases for Search Engine Optimization (SEO). Google AdWords displays the number of searches for keywords and search phrases, allowing you to target keywords that your potential customers are already searching for. This is a very important part to your online success that is most often overlooked.

These keywords and search phrases can be used to strengthen your content and to optimize your Meta Tags. For example, let’s say that you sell real estate in Saint Augustine, Florida and your domain name is “ilovebeachhomes.com”. If this is how you are branding yourself… Great! However, when you research the phrase, “I love beach homes”, you can see that your customers are not using this to term to find you. This is where Google AdWords Keyword Tool comes in handy. You need keywords or search phrases that have consistent traffic from potential customers.

If we researched Your Geographic Location + Your Service we would find that, “Saint Augustine Real Estate” receives 14,800 searches each month. This would make a great domain name because so many people are already looking for it and when optimized properly, has the potential to drive an enormous amount of visitors to you each month. But, what if someone already owns the domain name? This doesn’t automatically rule this keyword out. You can use this search phrase in the content, as a hyper-link and in the Meta Tags of your website. Content is key and the Google AdWords Keyword Tool will help you develop target rich keywords and phrases to attract more visitors.

Posted Wednesday Nov 30