Monday Morning Short Sales

As an onsite agent selling Homes in St. Augustine, I work weekends. Every weekend. I usually take Monday mornings off to catch up with laundry and follow up with the Monday - Friday'ers.

The Real Estate market has been busy in St. Augustine Florida, and I have had a lot of "traffic" come through my open homes. I feel blessed. I've had six sales in the last two months. The Developer that I work for has reduced the prices of the homes to a reasonable market value and they are selling! That's GREAT, right? Well, yes it is, although these are all Short Sales. Wachovia Bank holds the development loan and has decided to wait until their merger with Wells Fargo before making any decisions on our "short sale pricing". This will be sometime after the first of the year. FRUSTRATING!

I believe in setting expectation with clients right up front which is imperative especially with buyers of Short Sales. Still I have buyers calling me several times a week asking me for updates. I realize that they are anxious, not only hoping to get approval on this sale, but worried if they don't, they will loose out on another 'great deal' in the St. Augustine Beach area.

To help deter these calls I have implemented a simple follow up plan for my Monday morning routine. I tell my customers, when we sign the contracts, I will send an e-mail or give a call each week with an update. There may be no news, but you at least they will not feel as if I have forgotten them.

So far it's working.

What are you doing to keep your short sale customers happy?

Marjorie Taylor

Homes in St Augustine

www.SeaGroveStAugustineBeach.com

MarjTaylor@comcast.net

904-591-9121