Millions Of Baby Boomers Need A Place To Stay

There are millions of baby boomers around the world trying to decide where to retire, and if long-term reader "Bill" has anything to with it, they are going to choose Tallahassee.

Bill has given the Tallahassee Real Estate Blog great feedback over the years, and his recent comments center on the fact that Tallahassee needs population growth to help the housing market recovery, and courting retirees could be a very wise part of this solution.

We have folks running around trying to attract new business and get "visitors" yet there appears to be no concerted effort to market Tallahassee as a great place to retire. Retirees are clean industry with lots of disposable income -- and a good solution for turning around the housing market and home values. - Bill Z

He adds that Tallahassee is "sorta just like home" for many who come here, so getting Tallahassee into the running for "where to retire" should not be hard to do.

People Want To Know Where To Retire

According to Google, the popular search engine is asked "where to retire" 22,126 times each day in the US alone. It seems as if finding where to retire is a very popular question right now, and we need to get the word out that Tallahassee is a very suitable answer.

There are so many logical reasons that Tallahassee could become a top destination for people who are looking for "the next phase of their life." As Bill pointed out in his message, Tallahassee is

• not South Florida
• hilly
• blessed with four seasons
• seasonal, but with benign winters
• oozing "home town feel"
• not prone to storm surge
• not provincial
• relatively sophisticated due to government and the universities
• where to retire

Tallahassee: Where To Retire

Last August, we shared an article from the Democrat, written by Elizabeth M. Mack, that announced the new Choose Tallahassee initiative. This marketing campaign was designed to lure more baby boomers to the Tallahassee area.

Here we are six months later and that campaign apparently died. There is a choose Tallahassee website that shows little, if any traffic (website rating on Alexa). As a matter of fact, the article I wrote about the campaign is the #1 search result on Google for "choose Tallahassee."

This means that many of us understand the need to get the word out about Tallahassee, but there is no collective effort to make it happen.

How To Help Spread The Word About Tallahassee

This part is simple, and we all play a part in the getting the word out about Tallahassee.

Help spread the message. When you see positive articles on Tallahassee, share them!

Put them on Facebook and any other social media applications that you use. The viral effect of all of us spreading the word about the benefits of living in Tallahassee could help restore our local economy, as well as the slumping housing market.

You can be part of a great support system for Choose Tallahassee, so help spread the word! Look to the top left margin on the Tallahassee Real Estate Blog and the social sharing buttons are all there. Spread the word in your network, and ask them to do the same.

And the next time you are asked about where to retire, remember to tell them to check out Tallahassee, Florida.