In a single word: No.
That probably isn't the answer that you were expecting or hoping to hear from me, but it's an honest one. As much as I would love the opportunity to gain your trust - then hopefully your business - I will not lie to you in order to get it.
Whenever I hear about other agents guaranteeing to sell their clients' houses, I just have to shake my head in disbelief that the agent could be so careless with their words, and in sorrow for their clients' possible letdown. Unless this agent has super-powers and is capable of doing a Hiro Nakamura - bending space and time to be able to glimpse into the future - I'm not exactly sure how they can make guarantees such as this.
Perhaps they reason: it's all about getting the seller listed today. Tomorrow will take care of itself. Besides, they didn't say when they would sell it - only that they would. Could be 20 days from now, or it could be 20 years. Who's counting? Right?
Well, you're counting - that's who.
You're counting on honest and professional advice. So, I can't guarantee you that I will get your home sold. However, I can guarantee that we will always hold up our end of the bargain: We will provide you with a full-blown strategic marketing plan that will generate a steady flow of ready, willing and able buyers - buyers who are still looking to purchase, even in this market.
I can guarantee you maximum exposure and constant communication. And I can guarantee that I will never stop thinking up new ways to help make your home stand out from the crowd and buyers unwilling to walk away from it.
I can guarantee you that I will make it my mission to do everything possible to get you and your family where you need to go - when you need to be there. To always put you in the best negotiating position possible and to make things easier for you every single step of the way.
I can even guarantee that I won't attempt to hold you hostage - if you aren't satisfied then you will not be a prisoner to a listing agreement.
I can guarantee you these things, but I can't guarantee with absolute certainty that your home will sell. Not in this market. Not in any market.
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I like that photo - Looks like someone passing a watermelon! Good post....guarantee what you can!
Featured @ Club Chaos
You would be doing the client a serious disservice to guarantee that you could sell it. You can guarantee may things, but not a sale. The things you do guarantee are the ones that matter, not empty promises.
Hi Jessica~ Anyone that guarantees that they will definitely sell it, is totally stretching the truth! Why in the world would anyone make a promise such as that?
@ Gary well, now that you mention it...
@ C w00t! I'm doing my 'Cant touch this' dance!
@ Mark I agree. Always looking for ways to improve. About to implement some radical and major changes.
Jessica: I think most educated sellers know they are listing in a soft and tumultuous market, The ones I speak to want me to Guarantee I'll do everything in my powers to get their property sold..but short of a guaranteed sale..is a guaranteed effort. I promise to try, is not a lie especially if you mean it.
I would tell them I can guarantee the results so long as I get to make all the decisions! There are too many things out of our control to start throwing promises like that around.
Promising to try is the very best that any of us can do. Very well said, Jessica. Awesome talking points. ;-)
Jessica - many years ago there was an real estate agency (large franchise type) that advertised that "if don't sell your home in 30 days, we'll buy it from you!" While that company is still around (I think) they no longer use that slogan. Wonder why ...
We never promise to get it sold. We do insist that it be priced correctly and be in good condition and to have an upfront home inspection. Anyone who promises to sell the house is just acting like a used car salesman. Sad but true.
There are so many factors that go into when (or whether) a house will sell.
Carol, we have a few up here who still say that, but they offer pennies on the dollar to homeowners, so the sellers almost always so no but then usually get mad because technically the firm did offer to buy their homes from them. It does not appear to be a truth in advertising issue, just a possible hypothetical theft in equity issue. New York State finally had to enact a law to address all of those low ball offers given to people with distressed properties. I chat about it every so often because I like their PDF handout (LOL).
Why not guarantee that you will put forth the best marketing effort you possibly can? Or guarantee that you will give the property the best exposure possible? Maybe guarantee that you will consistently be available to agents who want to show the property so that they can always get timely responses to showing requests? Or guarantee that you will respond to voicemail messages in a timely manner to answer any questions that other agents or buyers might have about the property. These are all things that you actually have some control over.
Kathy
@ Steve "short of a guaranteed sale..is a guaranteed effort." <---- I like that! I'll have to 'borrow' that! :)
@ Julie I don't believe real estate agents should be making the decisions. I believe it is my job to control the marketing process and present information. I present information and my clients make an informed decision.
@ C Thank ya! I sent you an e-mail BTW. Did you get it?
@ Carol I still see lots of it...
@ Sandy I agree!
@ Cheryl I agree with that too.
Hi Kathy!
I am redoing my A|R Profile with FAQ's. I will be posting about all those items in future posts. All of the things that you mention are VERY important, but I can only write and get out so much per day! I still have to actually show and sell real estate! :)
Jessica - The best way in this market to get a shoe thrown at you, is promise something you can't deliver