It's Friday: Time to Tune in Later. We can't be Everything to everyone

Know yourself. Know your enemy. Know the outcome.

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” - Sun Tzu

Regardless of what you may like to call it, selling houses is a real battle in today’s real estate market. You’re up against the vast forces of hundreds of local homes. Homes that are determined to win not only the attention, but also the affection of the limited number of qualified buyers in the area – and leave you stranded and without a sale.

Make no mistake about it: competition is fierce and battle lines are being drawn. Your only hope of achieving complete and absolute victory in this current housing skirmish is by enlisting the help of a real estate agent who deploys a detailed, well-thought-out and laser-precise strategic marketing plan.

That’s exactly what we offer.

It’s also why we make it our mission to know exactly what we’re facing and who we’re competing against – houses and real estate agents.

Reconnaissance tells us this: most real estate agents devote more of their time and money to promoting themselves in an effort to gain more business than they do marketing and servicing their current listings. It’s all a numbers game to them: the more homes that they have listed, the more likely it will be that one of them will eventually sell, and the more likely it is that their signs will get buyers to call in—buyers that they can try and convert into customers. These customers may or may not purchase their listings, but as long as they purchase something, that’s all that really matters. At least to them.

These same agents will proclaim loudly and very often that they are different, but they’re really just more of the same.

We aren’t like that

Yeah I know...I know. We all say that, right?

Well, maybe we were dropped on our heads as newborn baby real estate agents and something kind of worked its way loose – up there. Or, maybe we didn’t get the memo on the Do’s and Do Not’s of how to be a typical real estate agent, but that isn’t how we do things.

For starters: we spend hardly any money on getting new business, but we pump thousands of dollars into marketing our listings and getting them sold. Next, we aren’t in the business of listing as many homes as possible – we’re in the business of getting people where they need to go, when they need to be there.

We're also in the business to make money. Yep, I said it: M-O-N-E-Y! If I don't sell houses...my kids don't eat.

Exactly how do we do that?

Here are links to a few articles that we’ve written about some of the most 'Frequently asked Questions' durring the home-selling process. Take some time and read them. Get to know us a bit. See if you like us. You may. You may not. It's better to know that upfront and prior to signing the next 6-months of your life away, don't ya think?

This is how we operate:

In this real-estate-gone-crazy world, where every other agent is trying to tell you how different they are in order to gain your attention, we’re only trying to be ourselves and we believe that’s exactly who you want us to be.

Exactly who are we?

We’re the type of real estate agents that never stop thinking and dreaming up new ways to successfully promote and sell the houses we have listed. Homes like yours. No, we won’t quit. We won’t back down. We will give it all we’ve got.

We’re the type of real estate agents that are very much aware that our ability to stay in business tomorrow is in direct correlation to our ability to sell our clients’ homes today.

Homes just like yours. And we never forget that fact.

We’re the type of real estate agents that never stop bouncing ideas off other dedicated real estate professionals. We’re always talking up and brainstorming new ways to get our listings more exposure, to make them more pleasing for buyers to look at and harder for them to walk away from, and to get the best overall results for our clients.

Clients just like you.

We aren’t shy about it either

We put it all out there. We tell the whole world who we are, what we’re doing and even how we do it. Nobody is trying to guard Ali Babba’s cave. Nobody is trying to keep out the forty thieving Realtors(r) who want to steal our ideas and pass them off as their own. We don’t make other agents say, “Open Sesame” or give a super-secret handshake to see what we’re up to. On the contrary, we’re all about sharing, transparency and open communication around here.

We’re not trying to protect a brand. We aren’t trying to build any empires either. If another agent chooses to “borrow” one or more of the things we’re doing: Fantastic! That means they’re trying to improve the services they offer and create a more enjoyable experience and more effective approach for their clients. That means they’re doing their part to improve the image and reputation of real estate agents to the general public. That means they see our work stamped with the seal of genius – we’re hoping that you will too.

Regardless whether some agents will or some agents won’t – we aren’t ever going to stop striving to be better for our clients. We won’t ever give up on doing the best job possible or back down from the challenge of improving even more upon “the best job possible.”

It’s just who we are. It’s just what we do.

No, we can't be everything to everyone, but we can be a different kind of different to you.