Will the push to retrofit homes hurt an already down market?

In our local, state and federal government's push to go green, many are suggesting and even implementing green retrofit requirements. These incentives will require sellers to retrofit things like low flow toilets, low-e windows, upgraded insulation, etc, etc. Many Realtors and sellers are crying foul as they struggle to survive in this crazy economy. Here's the flip side: Most of this legislation has not passed and is still in the discussion phase. Economists are predicting an end to the recession. And if we can recall how big of a role the media played in creating this mess, I have no doubt that they can convince us all that it is once again, okay to spend. We need to create jobs. Many displaced construction workers are finding employment in "green" jobs.

I wonder how many balked at the idea of indoor plumbing, electricity or telephones? I recall the indignation of the construction industry when building codes requiring better windows and greater energy efficiency went into place. Oddly, while it did slightly inflate the cost of new homes, people still bought them. In fact, it is often now a consider that buyers make when selecting a home. The same will hold true for green homes. As energy costs continue to rise - and they will - renewable energy (wind and solar) is expected reach cost parity by 2012. Thanks, in part, to the Stimulus Bill and local incentives, homeowners and sellers can recoup much of the investment.

Studies have found time and time again that people will pay more for green products. We take the time to recycle, look for cars with lower gas mileage and even (when we remember to take them out of the car) use canvas bags instead of plastic. Sellers who take advantage of this move toward greater energy efficiency will see a greater return.