Social Media Marketing For Home Builders and Real Estate Agents

According to the latest research, more than 90 percent of all buyers start their search for a home online. About the same percentage of homeowners looking to refinance their mortgages do the same.

The Internet has proven itself to be an apt repository for the voluminous and detailed information that makes up the real estate industry.

You can find property listings, home valuations, mortgage interest rates, glossaries to explain terms, house videos and information videos that explain everything from buying a foreclosure to improving your credit history and credit score.

But how we access all that real estate information is starting to change. As the concept of “social networking” continues to evolve, peer-to-peer relationships are driving the conversation.

Younger buyers, especially those in their late 20s and early 30s, are more apt to rely on their own network of family and friends (even Facebook friends) to offer insight and suggestions on the process of buying a home than a Realtor. These buyers believe that because they’re accessing so much data online, they have what they need to make an informed decisio

But savvy real estate professionals can still make lemonade. In the book, which is a concise 112 pages and is small enough to slip into a jacket pocket, Flammer decodes what home builders must do to compete in this world. With her nationally-ranked site, AtlantaRealEstateForum.com, she has proven she can get her many home builder clients some all-important Google-love.

But her advice is applicable to the larger real estate industry, perhaps now more than ever, as it struggles with the worst housing market since the Great Depression.

For a longer summary of the book and related articles visit ThinkGlink.com: http://www.thinkglink.com/article/2010/03/03/social-media-marketing-for-home-builders-and-real-estate-agents