Is Internet Marketing Really Worth It?

If you are one of the 2 billion tech savvy people on earth, you will somehow notice the sudden rise of individuals and businesses who are taking to the internet in order to promote and boost their businesses, especially among real estate and mortgage professionals.

In Google, in Facebook, twitter and other social networking media, you see countless mortgage brokers real estate agents and their companies advertising their businesses, yet business is not necessarily looking so rosy and many marketing professionals do admit that marketing in the most popular media may not be enough to get you higher sales.

I recently met up with a group of network marketers who are doing a study on the impact of networking on business related to the mortgage and real estate industries, and they found out that although the high tech way is the wave in advertisement, it is still the low tech solutions that will eventually get results.

Here are a list of things that they found to be a bit of a hindrance when it comes to getting results from internet advertisement

1. Despite of the fact that it is a necessity, not everyone owns a computer or knows how to operate one.
2. Some mortgage brokers and real estate agents advertising on the internet do not post any contact number that the potential client may call.
3. Even if there is a contact number, no one is picking up the phone when it rings, as demonstrated recently on TBWS Daily.

The problem is that people have gotten so used to the technology that they are somehow expecting the customers to reply the same way. This might not be so wise, since most customers, as it turned out, still preferred the common human touch because customers can gauge honesty and sincerity this way.

If going low tech is no longer an option for you, the marketing professionals i met did recommend a few simple steps you can do:

1. Choose a time in the day in which you can recieve calls and post it on your website.
2. No one is expecting you give out your personal phone number, instead get a seperate phone number that is exclusively for customers.
3. If talking on the phone is not your thing, schedule a face to face meeting with the client and then discuss the services you can offer them.
4. Do not give up on the personal way of reaching out to customers, this is the best way to get your customers undivided attention