Why I Market My Staging with Integrity

Hi Karen,  I just looked at the virtual tour and that house looked great!  It is so true what you say...how we live in a home and how we present it for sale are very different.  Keep up the wonderful work!

Karen!!! This is fantastic! How they lived in the house was their business, how they present the house for sale is my business! You know gal, you said a mouthful with that one statement. Perhaps a little trademark sign needs to follow that line. You are incredible. Thanks for including the show too. Who is that dreamy voice? Oh yeah, I loved your staging too!

Great post!  You couldn't be more right on, the end result is a reflection of our work.

Superb staging!

We've just started including the virtual tour in our staging service package.  Nothing pleases the clients more than seeing their home 'on TV'.   Statistically, homes with virtual tours, seem to perform better than homes without them!   So stagers, it seems that the bar has been raised, when you can afford it, include the virtual tour, and watch how your business increases!

Hi, my staging sister!  Your work on this home is superb!  The home looks stellar and it comes as no surprise that it received an offer in less than 2 week after staging.  Congratulations, Karen.

Kathy

How they lived in the house was their business, how they present the house for sale is my business!

Karen ~ Love that line!  It looks like a lovely house and the inside looks great!  I loved so many of the features that were shown in the video tour.  Congratulations on a job well done!

Really nice work Karen,,,what a beautiful home!  Someone was a serious chef in that home!  ALos love your line!!!  Regards-Kathleen G

PS-I agree with you on posting the before photos on the MLS....not when you have great staged photos to use!!

Karen~loved your line(s) of thought and your video!  All speak volumes!  As I contiue to grow and define, or fine tune my business - I am getting better at remembering to take photos of before and after.  When I started I didn't take any!  But, you are so right on the before's, they are just a record of how the owner lived, and what we are most concerned about are the after's - what we contribute to help them obtain their goal of having a "sold" sign in the front yard.

Thaks for sharing!

Hi Karen

Congratulations on the beautiful job you did in preparing this home and having it sell so quickly and for full price. 

My first impressions when I read your post and viewed your video - I want:

a)   to live in that house with the person who has the dreamy voice on the video; and

b)   to be just like you when I grow up;

You are a very talented lady and both your video and your post showcase your talents.  Also, what a great line "How they lived in the house was their business, how they present the house for sale is my business!" and one that you might want to consider having printed on your business cards and brochures.

P.S.  my graphic is "yucca"!  This is a great word for many before photos.

Hi Diana - thx for the comment and stopping by! Your kind words are most appreciated!

Hey Yvonne!  I wasn't talking with my mouth full!  OH, NEVER MIND.  You wrote, "said a mouthful"  :-)

you are such a great moral booster!  I really enjoy our friendship.  Thx for helping me bounce ny ideas around!

Hey Cheryl-Anne -- awesome to get a comment (great comment, BTW) from you, my friend! and yes, both you and Yvonne are right on; he has quite the dreamy voice, doesn't he? We need to touch base with each other soon Cheryl-Anne!

Regarding my new line -- yes, I will definitely be using that in my marketing going forward! 

And regarding "Yucca" -- this is to weird, as it is my graphic here as well!

Hi there Cindy!  loved your b & a regard the Betty Boop re-do.  Now that is an appropriate display of an occupied b & a!  thx for commenting and stopping by!

Hi Tom!  This tour was ordered by the Realtor and she was very smart in her marketing efforts of this home, between getting the staging and doing this tour.  Like I said she got $30,000 more than any other home in the neighborhood.  Also, I didn't even mention the fact that she had 3 offers -- 2 that were at full price and there were no concessions!  

That being said, you are so right Tom,  I also will offer tours or at least recommend them -- exceptional Internet marketing is an absolute requirement!

hey there stagin sis, Kath N.!  Thank for complimenting my work -- what a fun house it was to do.  The homeowners, the Realtor, and myself all dug in!  What a team we made!  They did EVERYTHING I said or suggested.  The professional satisfaction I felt from this project was truly one of those magnificent highs!

Hi Kathy P.-- I always appreciate your feedback.  Thx so much.  Glad you like my new line!

Hello there, Kathleen! Thx for the support and kind comment.  The kitchen was amazing!  I did have the urge to whip up a quick  gourmet meal whilel I was staging!

To me, if a home is staged for selling there is no need to post before pictures on the Internet, be it on MLS or anywhere.  The finished product is what I create for marketing purpose.  The way they lived in the house is irrelevant! 

Posting before and afters regarding vacant staging is quite important and brings great value to the marketing of the staging company and to the marketing of this industry.  But regarding occupied homes I see no value in displaying their personal living situation for the Internet world to see.

Hi Susan!  That was a great comment.  I am so glad you took the time to do that.  I take befores so that afterwards if the client contacts me with a question I have a point of reference regarding the furniture piece, or room, or color, or whatever it may be.  Sometime I will use before and afters in my portfolio book as well.  But I avoid using them otherwise.  I believe the way one lives in their home is personal and not my place to publish . . . but that's just me.  Thanks so much, Susan, for your kind words.  

Hi Karen-

Wow- this was the longest real estate video that I have watched! The house looks wonderful & no wonder it sold so quickly!

Kathy

That's awesome Karen!  What a great success story.  =)

Karen ~ This was one of the best videos I've seen on a home ... very well done. The star of the show is that house you staged!  I'm certain that the homeowners were in awe of your talent and expertise.  This line is priceless -- you should copyright it!!

"How they lived in the house was their business, how they present the house for sale is my business!"

Karen- *SMOOOOOOCH* :)

5* On a fantabulous staging job and SUPERBLY written post!  You ROCK!

Jackie

Hi Kathy R. -- Yeah, it is long -- HEY, maybe it will qualify for a "short film" award in Cannes!

Hey there, Abby!  thx so much!

Maureen, good talkin' yesterday!  thx for the kind words and all the encouragement!

Oooooh, Jackie . . . I luv you, too, sweetie!  Thx!  We come from the same direction on this issue!

Karen;

    Once again...you have shown your talents as the Marketing Queen of Staging!  Not to mention your staging talents in and of themselves.  I hope you take everyone's comments to heart about the line and use it as your calling card.  It's absolutely perfect and further proof of your marketing mastermind.  This is exactly why I am thrilled to be welcoming you back on the radio show....I know we will all be tuning in to gain further valuable " golden nuggets " from you!

So looking forward to it!  By the way...that's March 28th...mark your calendar!

Cheers!

gina

Give please. It is not enough to do good; one must do it the right way.
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Waiting for a reply :-D, Harper.

Sorry. I say luck is when an opportunity comes along, and you're prepared for it.
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