Web 2.0 and tech intiative from C-21

April 7, 2008

I spent an interesting few hours today on a telecon with top brokers from around the Southeast about a new tech initiative that C -21 is offering all it's franchisees. It's called LeadRouter and carries the main purpose of eqiupping offices to handle leads generated by the internet.

It carries a huge value for agents, brokers, and sellers alike in that once an internet lead is generated the e-mail (or other communique) is translated into a voice format that calls an agent for an immediate response. In the event an agent doesn't respond within a time peramater set by admin, the call goes to an agent on duty.

Many are saying that for the industry, LeadRouter may well be the most innovative tech advancement to come along since the internet. Hmmm... That's a bold claim,but one that might carry some weight.

Here's the deal; we are entering into an age that within the industry we are calling Web 2.0. Basically this is the second coming of the web in the arena of real estate sales. The internet is becoming more important than ever and at our company, we are investing a lot of time and energy into our online prescence.

The problem often is that as an industry standard, the average response time to an internet lead is 56 hours(!!!!). As we say in South Georgia, That dog won't hunt. What's more, it has been reported that over 50% of internet lead are NEVER followed up on. That's where leadrouter comes in. LR sends a message to the ultimately responsible party (that's me a our company) who can then make sure that a response has been made in a timely manner.

Today's consumer/buyer demands immediate response and in a world where information is ever shifting, a tool like LeadRouter is imperative. We are in the process of having service provided within the next several months.