Did Honolulu Real Estate Get Hit By “Disintermediation”?

October 23rd, 2009 categories: Honolulu Real Estate 101

Brian Boero, of The 1000 Watt Blog, visited a Realtor fear that was running rampant as the Internet began to gain momentum in the mid-1990’s. I can remember Realtor concerns that the Web was going to make us irrelevant. Essentially, the thought was that if all of the Honolulu home and condo listings were available online, then why would a consumer need a real estate agent? I can’t tell when it happened, but it seems this fear has dissipated and we Realtors are now able to be much more efficient at selling properties.

“In fact, according the California Association of Realtors 2009 Buyer Survey, 90% of all buyers became aware of the property they eventually bought through their agent.That tells me the 15-year war over listings data is even more pointless than I thought. Turns out consumers still need a Realtor to find a home even if they search online, on their own, for months.”

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Here are four of the positive benefits brought to real estate transactions by this new-fangled technological world.

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