Direct Sales no HYPE Zone…Part Two

Direct Sales no HYPE Zone…Part Two

The reality is, if you really break down what I said in Direct Sales no hype Zone…Part ONE, I suggested that this was a ticketed event. I suggested there was a fee to attend and I implied not everyone could attend – that in some way this was exclusive. Now, I know you could argue what we were to speak on was of value, that it was exclusive or ‘invite only’ – which could justify the word “ticketed”. Believe me I tried, when I was called out on this. Later that evening, Jef and I had a discussion about leadership and how important it is to have integrity at the top. I agreed. He then surprisingly brought up my approach earlier in the day, as an example of the “spinning” that goes on in Direct Sales.

At first I was defensive. “I did exactly what I had been taught”, I thought to myself. However, after spending 15 minutes trying to defend my position, I decided to really listen to what he was saying….And he was right! Jef Welch called me out on this and I want to thank him for doing it because it’s helped me raise my game to the next level.

“spinning” and “Hype” have been around Direct Sales since its origination. The only difference today is it’s highly perpetuated and amplified by Social Media.

Another example I often see is “I am looking for my next 3 people to teach how to make six figures this year.” I see this all the time on Facebook and Twitter. The sentence SUGGESTS that you have already done this in the past – when in fact 90% of the people posting things like this have not! When I started in Direct Sales, some of the worst advice I was ever given was “Fake it till you make it”. This is still very prominent in the industry today.

Now I know many of you reading this are going to say, “Well technically what I am saying is the truth, if you really look at what I am saying”. And I hear you…The question I would ask is not, what are you saying,” technically”; it’s, what are you leading people to believe or they assume from the way you say it?

Building your business upon “Spin” and “Hype” is likened to building a foundation on shaky ground. It won’t last! You will continue to attract the bottom feeders in your business, the people who are looking to ‘get rich quick’, or catch the next free ride. My friend Jef was right; you must have INTEGRITY AT THE TOP if you want to build something that lasts. And isn’t that why we all entered into this industry – To create a long term, residual income for our family?

In closing, if you want to be a part of raising the bar in this industry, if you want to proudly call yourself a Direct Sales Professional – then it’s time to step up and declare a “No hype Zone!” The only true way to grow an organization is to focus on what you have to offer from a personal standpoint, a systematic standpoint and most importantly – A leadership standpoint! The moment people join your team because of what YOU have to offer, and when you no longer have to rely on “spinning” to recruit, YOU KNOW YOU’VE ARRIVED!

In the spirit of success,

Travis A. Flaherty