What are we REALLY selling?

In an attempt to define the purpose of my business, I foudn my self having to deal with the bigger question: What am I selling? Sure, the short answer is HOUSES. And most of us, when we think of houses we think location, square footage, condition of the property, market value.

But are we really selling just square footage of living space, which truly is square feet of area under the roof? Are we selling a pile of construction materials arranged in a seamingly logical and hopefully artful or functional manner? Are we selling numbers attached to this big ticket item, validated by an appraisal, and thus by more numbers?

The most beautiful and extensive definition of a HOME I found is in the beginning of Lori Ryker's book called " Off the Grid Homes, Case Studies for Sustainable Living". Please take a minute to slowly read every word of this:

"Homes are expressions of collected day-to-day experiences. They provide a place of refuge and memory making. From within our dwellings, our lives unfold and are invented, while personal beliefs are explored and expressed. Rituals are created and reenacted daily, weekly, or monthly, responding to our interpretations of how to live in the world. Holidays are given their context from within our homes, entwining our sense of an event within a particular place. Homes have the ability to express and embody an understanding of ourselves and our relationship to the world around us. They express who we are, who we want to be, and how we will be remembered."

I was so impressed with this definition, that I had to post it on my website, at www.forsaleinlahaina.com

Enjoy your weekend, at HOME!