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Your Reputation May be Your Best Source of Business

SuccessI was reading a post from William Feela titled, Why do you tip your Server. This blog post got me thinking about how treating others will impact your business.

Looking back I can think of many examples in my business. Here are three that stand out.

  1. I have sold three homes through the employees of the Jack-in-the-Box across the street from my office. One of the employees there got her license and joined my company. We recently sold a co-listing together and help each other.
  2. I have had 5 transactions so far with the folks at the car dealer where I bought my vehicles. I am working on two more possible listings at this time and have received a few more referrals.
  3. I teach chess at the area rec. center and am president of the state chess association. I have lost count on how many transactions and referrals I have gotten through the chess community. The car dealership connection actually started with a chess player, who is a salesman there.

There are two things about the business I have received from these are other community sources.

  1. I never push my business when I am out and about. No pushing my business cards, etc.
  2. I am not stealth. I wear custom golf shirts with my business embroidered on them and have signs on my vehicles. I also do a very good job of marketing in my community. Everyone knows who I am and what I do for a living.

I am not a pushy salesman; I hate them. I do what I call passive aggressive marketing. I make sure that everyone knows what I do for a living and do not push it. I treat people the way I would like to be treated and volunteer a lot in my community. The net results are that my business has seen steady growth when many others are struggling and I have made many great friends.

I wrote a blog post in January 2007: I am a Passive Aggressive Marketer. (if you look at the mall sign, you may notice that the picture was taken 200lbs ago).

Back to William's post that got me thinking down this path. Something as simple as an extra buck here and there for good service, may one day translate into a great client or a wonderful source of referrals. You never know where you next client may be coming from. So treat everyone as if they are the most important person in the world and don't be stealth.

Posted Tuesday Jun 17
( 06/17/08 10:47AM ) — Darin Haughie

Randy,


            Great post you and I are on the same marketing plan! Congrats on losing the lbs!

Randy - I have the golf shirts too, in fact its time for some new ones. 

( 06/17/08 11:16AM ) — Randy L. Prothero - Hawaii REALTOR®

darin - Thank you


Steve - I just got some new ones.  i like te PINGS and IZODS the best.

Hi!


I am relatively new to this site and trying to help boost my ranking in our little town. Unfortunately others caught on before me and I am way behind. I see you are quite successful and wanted to know if you can give me any advice to move me up the active rain ladder a little faster. Your time is greatly appreciated!


Many Thanks,


Josephine Olson


Connie Rice & Partners


Keller Williams Realty

Love your post.  Your reputation will also effect other agents...they may not want to sell one of your listings based on your reputation.

( 06/17/08 12:32PM ) — Randy L. Prothero - Hawaii REALTOR®

KW Agent - You are welcome


Connie - Comment daily on other people's posts and keep writing your own blog posts.  You also get points for inviting others.


Midy & Jay - That is a good point.

You are right on target Randy. Your reputation is something an ad in the paper can not touch!

( 06/17/08 02:03PM ) — Randy L. Prothero - Hawaii REALTOR®

Gary W. - Especially when you consider there are 100s of ads in the paper.  No one will find you anyway.

I always loved that I'm not just another pretty face ad.  Did you do one with new look?


 

I like your line "Not just another pretty face"  might have to change it to:  "Sure, just another pretty face but Crazy about Real Estate too!"  we walk the same walk, some of us just make it look easier than others.  -  cw

( 06/17/08 03:53PM ) — Randy L. Prothero - Hawaii REALTOR®

Monika - Yes, I updated it a few months ago and have a new one coming out this week.


Cheryl - It is never easy, but it can be fun.

( 06/17/08 08:06PM ) — George Souto

Randy I have also gotten several loans from those that know me and that I associate with.  They all know what I do and approach me on a regular bases with questions.  I never push business on them, but they know who I am and they trust me, so in turn they give me not only their business but also refer their friends to me.

Randy, I like that passive aggressive term in what you mean here. High visibility, and high touch. Very good. They remember you.

( 06/17/08 08:42PM ) — Randy L. Prothero - Hawaii REALTOR®

George - Those referrals are the best business.


Gary - It was always my intention from the first day.  I do not like pushy sales people and did not want friends and family thinking of me that way.

Randy... reputation is a lot in this business and in most businesses.  But I am one who hands my business cards out, where ever I am... but always in a social mode and not a business mode. I have a couple that called me yesterday that wants to meet in Philly for drinks tomorrow... just because I was fun, And the only way that they could have reached me is because I handed them my card with my number. And down the road, it might lead to business.  Just how I look at it... no pressure now and maybe business later.


jeff belonger

Randy - I couldn't agree more! I love it when security guards, concierges, waiters, outlaws, developer salespeople, neighbors, fellow volunteers, etc send us referrals - it's so much fun working with people you like, and when people come as referrals, you're several steps ahead of when people come from ads.

( 06/18/08 08:58PM ) — Randy L. Prothero - Hawaii REALTOR®

Jeff - Everyone has their style.  Mine is to be easily identified and give out cards only when someone shows interest.


Sharon - Referrals are the absolute best clients you can get.  It is also a compliment, especially when they come from past clients.

( 06/18/08 11:36PM ) — Meridian Idaho Real Estate ~ Pam Pugmire

Randy-Karma is alive and well in the Universe!  Congratulations on the weight loss!  What program did you use?

( 06/19/08 03:52AM ) — Randy L. Prothero - Hawaii REALTOR®

Pam - Lean protein, no sugar, low carbs, no soda or caffeine.  Drink lots of water.

( 06/19/08 04:43PM ) — Meridian Idaho Real Estate ~ Pam Pugmire

No sugar?  That's the hardest one for me!  It sounds like you did it very sensibly and by changing your lifestyle!  Congrats! 

( 06/19/08 11:51PM ) — Kathy McGraw ~ Calif Broker

Randy- I'm with you...I let them know what I do, but never "push", what will be will be.  I like your work ethics, and style :)

( 06/20/08 10:38PM ) — Randy L. Prothero - Hawaii REALTOR®

Pam - It was hard the first couple of weeks.  Keep protein snacks around.


Teri - I took me too many years to finally lose the weight.


Kathy - Thank you.  I find very few of the top agents are pushy.

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