Isn't Home Staging and Real Estate Merchandising the same thing? NO it's not!

It's all about getting noticed

in a sea of for sale signs. . .

Recently after discussing Home Staging and merchandising techniques with a fellow AR Home Stager. I made a comment that the property we were discussing was actually merchandised and NOT staged which solicited the comment,

Isn't Home Staging and Real Estate Merchandising essentially the same thing?

My reply was an emphatic, NO it's not!

But isn't the purpose of merchandising to make a property for sale as appealing as possible to buyers which is what Home Staging is doing?

Yes, but there are major differences that place Staging and Merchandising in opposing trajectories when it comes to the ethos behind the design". At that moment it struck me, why not compile my previous Real Estate Merchandising posts into one Go-To post describing what Real Estate Merchandising is and is not. In celebration of hitting the 100,000 points milestone I though what better way to celebrate than a compilation of my posts describing what I do as a Merchandiser. Cheers!

Getting noticed... What Real Estate Merchandising is and what it isn't:

The TOP TEN Differences Between Real Estate Merchandising and Home Staging:Comparing Golden Delicious to Granny Smith.

The Devil wears Prada and makes one hell of a Real Estate Merchandiser.

One Little Red Wagon Thats NOT Tied to Other Sinking Ships in the Industry!

Under Contract in Four Days: Why Real Estate Merchandising Gets Buyers Attention!

Is going turn key with a rental unit a good idea?

The Reality, not everyone wants what you got; the benefits of targeting your buyers... Philosophy of a Merchandiser:

Virtually Staged: The Kitchen at 909 Kapiolani, Honolulu HI 96813

Staging a Bedroom, Virtually Speaking: a Design and Merchandising Perspective.

The Master Bedroom: Virtually Redesigning the Boudoir (a la Nipponaise)!

Nu'uanu Hawaii, Virtual Master Suite Make Over Part II: The Master Bath

Sensuality is made manifest by the senses...Materials of a Merchandiser:

Finding the Right Fabric to Make it Fabulous! An upholstery and fabric field guide...

Pillow Talk: the artful placement of pillows vol I. beyond the fringe.

Pillow Talk: The artful placement of pillows vol II. piling practicum

Chairs of Character: A pictoral guide to stylish seating vol I. The British Invasion

Chairs of Character: A pictoral guide to stylish seating vol II. And then there's Mod!

Never under-estimate the power of blah to sour the deal... Understanding the use of Color:

Inspired Color, Hawaiian Style: Natures Paint Swatches Vol IV

Questions for Kimo: What color is Celadon?

Questions for Kimo: What is Windsor Black?