Welcome back! It's time for the 2nd installment in my 10-part "What it takes to sell your property" series.
Last time, we talked about the "pre-listing" activities I do for you to help you sell your property.
Now, let's get down to the "nitty gritty" and cover the listing presentation. Why? Because then you'll know what to expect when we meet to go over the "Game plan" for getting your property sold as quickly and easily as possible.
Here's my brief "12-step" Listing Appointment Presentation
- First, I'll give you an overview of current conditions in your market. Plus, it's vitally important for you to know the trends in your marketplace, and your neighborhood.
- Then I'll give you a little background on myself so you can see if we're a good ‘match' to work together. Here's where I'll also ask about YOU & your unique situation.
- Third, I'll show you how my company can position your property in the best way possible. You'll understand how we can give your property an advantage in the market.
- I'll walk you through results of the comparative market analysis(CMA) so you'll know not only how I came up with the price of your home, but also why. I'll explain all of the elements that go into this important process. You'll discover how comparable sales, previous and expired listings all influence the results. And you'll understand why the pricing of your home correctly (from the beginning) is HUGE! The CMA is a valuable tool for this decision. This leads into...
- The pricing strategy I use - It's based on professional judgment and my thorough interpretation of the current conditions in your area.
- Then it's time to go over YOUR goals so we effectively market your property.
- I share with you the power we'll get from exposing your property on the Multiple Listing Service (MLS.)
- Then I explain the power of web marketing and REALTOR.com (I'll also let you in on the other, valuable high traffic sites I use to put your property in front of the right sets of eyeballs.
- I'll "part the curtain" and give you a peek at what I do "behind the scenes" to help you sell your property quickly...
- I'll tell you how I take calls to screen for qualified buyersand how I'll protect you from curiosity seekers (you know, "tire kickers" or "looky-loo's".)
- Then we "put it all together" into a powerful, strategic master marketing plan.
- Last but not least, we'll review the Listing Contract; get your signatures on all the proper documents. Here's where I'll get 2 keys to the property from you as well...
So, there you have it... Step 2 of our 10-step process to get your property SOLD! Ready to see what's next? Next time, we'll talk about the first critical steps we take after we activate your listing. It's going to get fun, so come on back and see what's cooking....
