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Would you hire your last waiter or waitress?

How well do you read your clients needs and objectives? Are you working for TIPS or just showing up to work and waiting for people to come sit in your "section"?

I just read another blog, http://activerain.com/blogsview/1980839/call-the-waiter-great-advice- that got me thinking (I know that is dangerous). . . Would you hire your last waiter or waitress?

In Don's blog he talked about how waiters and waitresses are supposed to "wait". Don say's they are supposed to wait for us to make up our minds and order and then wait to see if we want desert.

But wait, my waiter/waitress forgot to wait!

I am always amazed when I am out having a business lunch, or date night with my wife, when all of a sudden out of nowhere, the wait person interrupts with a mind bending question like "would you like more water"? I know we are supposed to conserve water, but really what is the downside to just filling it up? Or why do they have to interrupt to see if I am done eating instead of just paying attention to the rate at which my food disappears on my plate, do they really need my plate to be re-used that badly that I can't finish my last two bites?

Wouldn't you tip better if your waitperson actually treated you based on the reason you were in their restaurant? Shouldn't you hope to be treated differently if you were there for:

  • just food;
  • a date;
  • a business lunch;
  • a meeting / presentation
  • birthday / anniversary
Did you know that "TIP" is actually an acronym? I bet most people in the restaurant business don't know that either. It stands for "To Insure Promptness" or "TIP". When I used to train new waiters/waitresses, I would tell them to modify that to "To Insure Professionalism". We would run contests to see who could generate the most referral business judged by having clients "request" their sections. When is the last time you were so impressed by your server that you remembered their name and requested them next time?

What does this have to do with real estate anyway? Hopefully, you will realize that each of your clients have different needs, wants, and desires. You need to determine their motivation and keep "selling" toward that if you really want to create raving fans. For example, if they are selling because:
  • they are relocating, make sure you team them up with the right agent in their next city;
  • If they are downsizing, keep reinforcing that the quicker they sell, the quicker they can move on to their next next home with less maintenance;
  • If they are a buyer moving out of their apartment, call them to look at homes after the party upstairs kept them up all night;
  • If they are getting married, talk about the romantic walks along the paths in the new community or the beautiful views from the patio or make note of the double shower heads in the master (skip this one on client going through a divorce).
Happy Selling and I hope you are out there creating "Raving Fans"!
Raving Fans in Boise Real Estate

Posted Monday Nov 22