It may come as a surprise to learn that there is no substitute for truthfulness and honesty in negotiating a business transaction. Bending the truth, providing inaccurate information or even outright lying to get your way is sure to backfire sooner or later. If the other party loses confidence in your credibility during negotiations, the deal may not occur. If the other party experiences surprises following the closing of a transaction in which inaccurate information was tendered, your business is dead. On the other hand, truth and honesty, even when it hurts, will win the trust and confidence of the other party (both during and after negotiations) and will give you more credibility and a stronger position in future negotiations.
Kick Ass, Make Money & Have Fun Doing It!
Craig Zuber
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