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Craig's List for Commercial Listings

We have received about 61 hits in the last months off one of our agent's efforts posting commercial listings on Craig's list. Here is an example of one of his postings:

http://eastidaho.craigslist.org/off/963056509.html

(Keep in mind these postings expire!)

Based on the Google Analytics data I just looked at, I think we are going to start a process whereby we post all of our listings to Craig's list regularly. It seems to be more effective of a traffic driver than our commercial real estate blog and the listings might be getting more hits than our listings on Loopnet!

One question I have is whether they are quality hits that are reaching our intended audience, or if they are just random people checking out Craig's list postings. I guess time will tell. Does anybody have insight on whether Craig's list is a worthwhile venue for commercial real estate postings? It seems like it would naturally be effective for residential real estate.

Posted Thursday Jan 08