RE/MAX Times Article

On March 28, many RE/MAX Affiliates will join millions of people around the world for Earth Hour. Everyone involved will turn off their lights at 8:30 p.m. in the local time zone.

Learn about Earth Hour and participate.

To date, 1,760 cities, towns and municipalities in 80 countries have pledged participation.

RE/MAX of Southern Africa, a corporate supporter of the initiative in South Africa, launched a public relations campaign on its Web site to educate Associates and consumers about Earth Hour.

"It's part of our corporate duty to promote something like this and educate our agents about it," says Assistant Regional Director Adrian Goslett. "In South Africa, we have numerous athletes, celebrities and politicians involved in the awareness campaign. It helps draw attention to the global climate."

Goslett adds that the average monthly utility bill in South Africa equates to more than $350 (U.S.).

Organizers of the event hope to get 1 billion people involved and are asking participants to mark their involvement by registering online with a "Vote Earth." Those tallies will then be presented to world leaders at the Global Climate Change Conference in Copenhagen later this year. The meeting determines official government policies for combating global warming.

Individual RE/MAX Associates are also participating and spreading the word to clients and colleagues. Debra Kukulski, a Sales Associate with RE/MAX Unlimited Northwest in Crystal Lake, Ill., wrote about Earth Hour on her ActiveRain blog and encouraged others to take part.

"Last year, I received a positive response to the e-mails and blogs," Kukulski says. "It's an easy way to make an impact, even if it's a small one.

"Something is better than nothing. People are becoming more eco-conscious, and they're attracted to agents and businesses that share their views."

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Comments

I was very excited to see this article on Mainstreet. Most New Zealanders are huge supporters of helping to make our world a safer place for future generations and Earth Hour is being widely publicised through the media here. Good on you RE/MAX for taking up such an important message - just another example of the quality of the RE/MAX brand/family. I shall be thinking of my international colleagues as I sit in the dark sipping a glass of local pinot noir at 8:30 p.m. Saturday night.
- Lynette Gordon, RE/MAX Wanaka, Wanaka, New Zealand

Copyright © 2009 RE/MAX International Inc. 3/24/09