It's not like I have been on vacation...
On the contrary. I have had several buyer appointments, a listing appointment (which I did get), and two closings in the last two weeks.
Oddly busy, especially for late December.
All that activity is only a byproduct of what I really do for a living...
MARKETING.
And I was back marketing this morning delivering 165 newsletters to Carrolwood in Naperville and 140 newsletters to River Bend in Lisle.
It was 23 degrees today and overcast. Nice weather for my deliveries, although I was a bit under dressed.
My hands were pretty cold!
Although I was dragging a bit from one too many holiday parties, it felt good to be pounding the pavement.
These two neighborhoods have been getting my newsletter for over a year, so the neighbors are familiar with me.
The effects of marketing are cumulative. Not much response from this sort of "farming" right away, but over time, you become the "neighborhood expert".
I am "the expert" in both River Bend and Carrolwood.
There are many neighbors wanting to sell. The real estate market scared them off last year. That fear delays the moving decision, but only for so long, and then...
A rush of real estate activity.
I am marketing in front of that activity.
So I deliver my newsletters.
Ken




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