CAN AGGRESSIVE MARKETING SELL A HOME IN TWO WEEKS?

I think it can...

I am meeting with a client tomorrow morning to put an offer on a home.

My buyers are hoping to make the offer contingent on the selling of their current home. We have talked about their expectations on price and they are very realistic.

My thought is this. I want to sell their home first, and then make the offer for the new home.

If they make the offer now, they will probably have to pay too much for the new home, being that the offer would be contingent on sale of their current home.

We need to sell ours first, and then do the shopping.

Worst case, we can't sell our house. We are exactly where we would be if we had made the offer.

Best case, we sell our house quickly and negotiate from a position of strength. That is how you negotiate.

I can sell their home quickly.

Here's how:

A. Price it right.
I feel at a listing price of $249,900, this home would be the best home in Naperville Illinois priced under $250,000. Any higher, we are in a whole different price bracket. Springhill Subdivision. Some of the best schools in Illinois. Three bedroom, 1.5 Bath. Awesome little yard. Ready to move in today but still room for personal touches. Walk to downtown Naperville and Train Station.

B. Market it hard.
List it today. I expect the home to be sold in two weeks. We have no time to waste. Shown by appointment.
Schedule an Open House for Saturday and Sunday, September 20th and 21st.
Market the open house aggressively online and in print.
Email the listing and open house announcement to my entire database.
Pass out my next 600 newsletters this week in my September neighborhoods, featuring the new listing and inviting everyone to the open house. Serve cookies and coffee...

And then accept offers Sunday night, September 21.

I expect an offer at or above the asking price.

Worst case. I do a heck of a lot of marketing.

Best case. I sell a home.

I think I can do it.

Ken

If you want your home sold aggressively, call me anytime at 630-697-0536.