A Few Quick Tips for Taking Your YouTube Account to the Next Level!

If you’ve been searching the internet for marketing tips lately, then you most likely know that this year, video is poised to become imperative to your online marketing efforts. As real estate virtual assistants, we make it our top priority to stay on top of the latest marketing trends and recommend the best ones to our clients. Video is going to be such an important part of marketing in 2012 because it is more personal. A potential client could get a sense of who you are, your personality and your level of professionalism, all based on a short video that you would post online. It’s an engaging and interesting way to put yourself out there, and since people are starting to respond more to video, you will find that this method of marketing will drive more traffic to your website.

One of the best parts about using video in online marketing is that there is a free platform for posting your informational, community and marketing videos in one place. I am, of course, referring to YouTube. While several real estate agents that I know of have a YouTube account, very few actually use it to its full potential. That’s why I thought I’d share a few quick tips on how you can maximize the use of your YouTube account and take your video marketing to the next level.

Connect YouTube with the rest of your social media sites. Now, you can connect your YouTube account to your Facebook page and Twitter account. This is a powerful tool because it will automatically put your videos on your social media sites, giving you even more online exposure. It also allows people to view your videos directly on a page where they can interact and comment on what they see. The best part is that as you upload, you can select which videos will go on your pages, so you can choose which you want to share and which you’d rather keep on your YouTube channel.

Customize your captions. Make your videos stand out by choosing what font, size and color you want your captions to have. You obviously want whatever caption you have to be keyword-rich, but you can tweak them to better match what colors are in your video. This is a great way to make your video marketing material stand out and look more professional. You can also adjust font size, so you can adjust that based upon who will be viewing your videos. For example, if you work with a lot of older clients, then you may want to make the font larger.

Use the “trends dashboard”. “Trending” doesn’t have to be limited to Twitter. YouTube’s trends dashboard gives you a look at what content is most popular right now, and it will keep you up-to-speed on the latest viral videos. This will give you an opportunity to get inspiration. You can see what viral videos are getting watched and take a few ideas for your own marketing videos. It’s a way to use what works for your own gain. Of course, you will still want to keep your videos professional, but you can use the trends dashboard to be creative and come up with some ideas that are fun, as well.

If you put effort and thought into your videos, you will find that they are a great way to get your brand exposure and to drive traffic to your website and social media sites. As your real estate virtual assistants, we feel that it’s important to be innovative and different in your marketing strategies, and using video is another way to put yourself ahead of the curve. We also would love give you some more ideas on how to make your videos great! Best of luck with your video marketing, and remember to have fun!

Sarah Kay
Social Media and Copywriting Team Leader