Does Accuracy Matter?

Barb's post yesterday about handling seller's expectations and properly pricing a listing prompted some good discussion around the topic of Does Accuracy Matter?

An interesting premise that came forth in the discussion was the level of accuracy matters in direct proportion to how a person runs/manages their business. For those who were more interested in volume of activity, they were less concerned about total accuracy and more concerned about highlighting specific 'favorable' attributes. As a result, the feedback offered was to cast a wide net and you'll likely land a buyer for your seller's property.

Of course, there's hardly ever just one opinion in a discussion. Another perspective suggested was that greater accuracy and transparency results in less 'effort' needed to identify a buyer for that listing. Of course, it is worth noting that the real estate professional who favored this approach is also a person that prefers a more hands-on approach and meets with a buyer and their agent. She noted that she feels better about her high degree of accuracy to avoid upsetting fellow agents who value their time and that she prefers to take fewer 'shots' and hit her target than to use a 'shotgun' approach and count on something hitting the target.

There were a few other perspectives offered, but these two were the main ones.

So, while by profession, I'm biased towards a high degree of accuracy, I'm curious what you others think....Does Accurancy Matter? and if so, to what level?

Michael Hobbs, PahRoo Appraisal & Consultancy