Selling a home in todays market requires several steps in the marketing process. One of the most important steps is having your home show ready! Once the task is accomplished, how your home is displayed to the public can make a difference whether your home is shown or not.
In the not so distant past, putting a home on the MLS and having Open Houses could guarantee some traffic. Today, many of the buyers who contact me, already have a list of homes they want to see. Read the rest...........
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Paula , you are correct to advise your sellers on the importance of having your home show ready. Consumers do make decisions on what to see and not see based on photos alone.
Tina - I have actually seen clients in my office skip over homes with no photos. With so much inventory available, they do not want to waste time visiting a home they can not see online. Homebuyers spend a lot of time online narrowing down homes they really want to see, and if it does not have a picture, next!