On the Extra Mile, there is no traffic jam

"The more things you do, the more you can do."

Lucille Ball (1911–1989)
Actress and comedienne

I was riding the bike in the gym this morning and as I always do, I was listening to a podcast. That got me to thinking that it is time for a iPod University 3, but before I do that I have something else in mind.

I am a reader and a listener. I love to learn and hear new ideas that may help me grow my business. If they are implemented correctly or at all. I have always thought of myself as the guy that goes the extra mile. Really, beyond just showing up at closings or getting a good closing gift. As someone, that makes sure they understand and that is not even the extra mile that is a part of the job.

What can a mortgage broker do to go the extra mile?

• I had one LO that went out and helped his client scrape and paint a house to make sure it passed an FHA inspection!

• I fax a weekly status sheet to each Realtor involved in the transaction, not really the extra, but since not many do it. I call it
• Help with marketing ideas, you know the good ones that I know work

I think what a lot of us in the business think of as the extra mile is just a little more than doing your job. However, those little things add up when you look at the big picture. My brother and I were talking the other day about our maddening episodes at the License Branch. I will admit that I am a bit of a hot head and can get very irritated when I think someone just has a complete lack of customer service, but it seems that some just don't even do the job that they are being paid to do.

They seem to be so opposed to lift a finger to help that you just want to drag them over the counter and beat a little service in them. I pray that when someone leaves my office they know they were treated with the utmost respect. They feel that the experience could not have been better whether or not I could get them a home loan or not.

Do your clients feel that way? Havae you polled any of them lately and ask them what you could have done for them that they feel you have not?

Dave Woodson

Indigo Financial Group

The Indiana FHA Expert

oh, a quick side note for you Trekkie, did you know that Lucy's production company produced the original Star Trek series.