Get into the Winner’s Circle

Many years ago Indianapolis residents used the name INDIA-NO-PLACE to describe our city. That was before auto racing reached new heights in popularity with the Indianapolis 500 open wheel racing craze, the NASCAR Brickyard 400, and even a short stint with Formula One racing. That was before Mayor Hudnut started the downtown revitalization project that completely gave our city a facelift, particularly in the downtown area and before the insurgence of many companies moving to the area cashing in on Indiana’s central location for transportation to all points in the Midwest and East Coast. And that was even before the Indianapolis Colts moved to town and brought with them many Division championships and even a Super Bowl Championship along the way.

Now years and years later in our world of Indy Home Staging we have seen big change that at least gives the impression that the name should more notably be INDIA-SOME-PLACE. Right?

Since starting Home Matters Home Staging seven years ago, we have seen our business grow from twelve staging’s that first year to well over 150 stagings and over 250 consultations a year. It went from a one woman operation to a five woman and two man operation. We have seen staging companies swell in numbers. We’ve seen the Stagers Expo come to town and this September 9^th and 10^th, we will see another spectacular event take place in our great city. Drum Roll, Please!

We will not only have the (SAR) Staging and Redesign Class taught by yours truly (Sept. 12-14^th) but we will have (SAR) Advanced Staging Training taught by none other than Matt Finlason. I never would have guessed just seven short years ago that we could see a HGTV Star come to our staging world here in Indy. But at last it is true. We are Winning Big!

Matthew’s class is exciting and delivered as only he can do. He’ll be teaching us how to create exceptional imagery, some marketing and overall business concepts as well as…well just take a look for yourself at the outline for his class. Read slowly there is a lot to take in.

PARADIGM SHIFT

The Stereotypical Identity

The New Identity

New Expectations

Day I: Raising the Professional Bar: Business, Marketing & Client Management

Introduction to TARGET STAGING

Understanding TARGET MARKETING

Research DEMEOGRAPHICS/ Form A: Why BUY this home VS Why NOT to BUY this home.

Identify DEMOGRAPHICS/ Form B: Buyer's Demographic Profile

THE STAGING BLUEPRINT/ Floor Plan A, Floor Plan B, Floor Plan C

RELATIONSHIPS THAT SELL

MARKETING MATERIALS

FORM A & B/ STAGING BLUEPRINT

DRESSING TO SELL - 5 Tips

TAKING THE LEAD

ESTABLISHING PARAMETERS

MANAGING DIFFICULT PERSONALITIES

MONETIZING YOUR STAGE

NEW SERVICES

TARGET MARKETING

TRADE REFERRALS

SELLING FURNITURE AND ART

LEVERAGING THE MEDIA............. HANDOUTS: 6 Steps, Public Relations, Press Release

DAY 2 RAISING THE CREATIVE BAR - Advanced Design & The Creative Process

LIFESTYLE MERCHANDISING

SOLVING PROBLEMS WITH STORY-Telling

SOLD ON COLOR: Step Outside The Neutral Zone

CREATE A COMPANY AESTHETIC

DE-MYSTIFYING DESIGN STYLES

MIXING AESTHETIC: To Target Demographics

STAGING TO HIGHLIGHT ARCHITECTURE

CREATING DRAMA WITH LIGHTING: The Triangulation Effect

ASYMMETRICAL BALANCE

MIRRORS: The Story In Reflection

MIXING WOOD TONES

MIXING METALS

CREATIVE FURNITURE ARRANGEMENTS

DUAL PURPOSE: Maximizing Room Function

UNEXPECTED LOOKS THAT SELL

Class Dates for Indianapolis,

September 10^th and 11^th SAR Advanced Staging Training with Matthew Finlason

September 12,13,14^th SAR- 3-day Staging Training with guest appearance by Melissa Marro and Matthew Finlason

So WHAT ARE YOU WAITING FOR? So get your winning ticket and get into the WINNER’S CIRCLE for your two day whirlwind of education that is certain to bring about a fabulous time, loads of information and a great opportunity to increase your odds for growth and success! Sign up and WIN BIG!

Indianapolis Home Staging, Training and Redesign Company, Home Matters, is central Indiana’s expert when it comes to preparing and staging your home for the Real Estate Market. In business since 2004, Home Matters has successfully worked with thousands of home owners, realtors, builders and investors in creating beautifully, welcoming spaces that helps get homes sold. Home Matters team of professional home staging designers have been featured on FOX 59 news, WISH TV, Angie’s List Podcasts, Indianapolis Star, IBJ, Real Estate Life Style Magazine and other Central Indiana News Publications. Home Matters has the experience, expertise and the resources to assist you with all of your staging and redesign needs.

Our goal is quite simple; We create stylish…. warm and welcoming houses that captures the buyers attention from the moment they are introduced to the property. We focus on the buyer demographics, the selling features, lifestyle selling techniques and the strategic placement of furniture, accessories and art that translates to a powerful marketing tool!

With over 90% of buyers looking to the internet to search for their new homes, we understand the power of making your homes first impression work to your advantage. Photos of each staged room will give your prospects an idea of what to expect during their tour of your property. With your homes presentation in order, you will impress potential buyers right away!

Whether your home is vacant or occupied we are ready to help you “set the scene” so you can “seal the deal”.

For more information regarding our services, please feel free to take a look at our website and to see our work products. www.homemattersllc.com or contact us at 317-209-9801