Who wants to look at (or buy) houses during the Holidays? Northwest Indiana is cold, snowy and downright miserable. People want to spend time with their famiies, not looking at houses.
Serious buyers, that’s who. People who must move for some reason. How do you give your listings the edge that closes the deal in your clients’ favor?
A little holiday staging can help. Appeal to the buyers’ hearts as well as their heads.
1) Holiday decorations. Keep it simple. Ask your sellers to leave the Christmas village and trains that circle the tree (and most of the family room), the miles of garland, and the lights that can be seen from outer space, in storage this year. Get them into the holiday mood, but don’t hide the home.
2) Fresh flowers. Most of the year, fresh flowers only last a few days. Poinsettias, however, last and last and are relatively inexpensive. Plus they look very festive in their red, green, gold or silver pot wraps.
3) Freshly baked cookies. The person who said they way to someone's heart is through their stomach must have meant cookies. And the home smells marvelous. If the sellers don’t bake, holiday-scented air fresheners and a plate of store-bought holiday cookies can fill in.
4) Pictures on the internet. 90% of home buyers are starting their search on the internet; especially this time of year. Show them a virtual tour; give your listing the edge.
This Northwest Indiana restaurant - Northwoods - isn't for sale, but it gives an idea of what a difference holiday decorations can make.

Four Seasons Virtual Tours is offering a holiday special slide show: Up to 12 still photos, with or without holiday borders and holiday music. It can be uploaded to the MLS and personal websites for the holiday season and removed in January.
Four Seasons Virtual Tours is the premier virtual tour provider in Northwest Indiana, producing tours in Lake, Porter, LaPorte, Jasper and Newton counties.
Call Debbie Higgins for more information at: (219) 921-3413
Or visit our website at Four Seasons Virtual Tours.

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