Does Your Agent Know the Difference Between a Tweet and a Twit?

Almost every agent you speak with will tell you why you should pick them to be YOUR agent.  Their reasons will vary: some have 5, 10 or 20 years of experience, specialize in your type of home or have lived in the area their entire life.  Are these things important?  Yes and No. 

They can be very important in some markets and are great if they are coupled with staying up-to-date on the latest technology.  Statistics show that 85% of home buyers start their search on the internet.  That leaves a measly 15% that is starting in the traditional means: newspapers, driving around, calling random real estate companies, etc.  So, if you are looking to sell your home, do you want to tap into the 85% group or the 15% group?  My bet is the 85% group.  So you need an agent that not only knows how to reach buyers in this group, but how to communicate with this group.  If your agent doesn't know what a blog is, SEO or the difference between a tweet and a twit, you probably missing out on that 85% piece of the pie!

Next time you interview an agent; ask them about their tech tools and how those tools will help sell your property.  Putting a sign in the yard, putting an ad in the paper and posting on the MLS is great, but when buyers are looking online, it's a necessity to have a tech-savvy REALTOR on your side.