Recently, I've had the chance to talk with several different people about putting their West Bank home on the market for sale. I really enjoy getting to meet them, to see their homes and to help them understand why a professional, local West Bank REALTOR can get their home the most exposure in their market and increase their odds of selling.
Everyone has a different reason for moving, but there are certain questions that everyone should ask themselves before they sign their name to the dotted line of a listing agreement.
Why are you considering selling your home? Is it because you have a job offer in another state and need to be there by a certain date (motivated) or is it because you just want to see what the market will bear (not so motivated)? Motivated sellers are prepared to do everything they can to position their home as the best value in the neighborhood...a recipe for success. Non-motivated sellers need to be prepared to sit back and just see what happens...a recipe for frustration when most areas of the West Bank are still a buyer's market.
Do you understand the current real estate market on the West Bank?
I consider it my duty to provide you with ALL of the information needed to understand what's happening in our market. Not just how much the house down the street sold for, but whether or not they provided a home warranty, a repair allowance or closing cost assistance to the buyers. While your former neighbors may boast "We got our asking price", they typically won't tell you that they then provided 3 to 6% of that price in assistance to the purchaser! It's important for you to know as much about your neighborhood market as I do and you can do that by reviewing recent West Bank real estate market reports.
Are you realistic about pricing?
Pricing is almost always a sticking point, since most home owners think their house is worth more than the market will support. But it boils down to just a few facts.
FACT: Appraisers will not consider any sales that happened more than six months ago as comparable properties. Remember, your home must appraise for the contract price for the buyer to get financing on it.
Read What Happens If My West Bank Home Doesn't Appraise?
Read What Buyers Are Saying About Your Home
FACT: The comparable sales in your neighborhood that we use to determine a fair listing price are the same numbers that a buyer's agent will be using to determine what is a fair offer for your home.
Are you prepared to clean, declutter and stage your home?
Some of my clients have good-naturedly complained that I give them too much to do to get their homes ready for the market. But, there is a method to the madness and a reason for the to-do list that needs to be completed before the photos are taken or the first agent or buyer ever sets foot through the door.

Are you prepared to make it easy for agents to show your home to their buyers?
With so many homes on the market now, agents are narrowing their focus to the ones that not only meet their buyers needs and budgets, but also those that they know they can get into quickly or easily. In a perfect world, everyone would give 24 hours notice for a showing. In the real world, buyers see a home for sale that was not on their original list and want to see it at the last minute. Flexibility in setting appointments is crucial.
Is your house in shape for a thorough home inspection?
No house is perfect. That said, neglecting maintenance issues can lead to another whole round of negotiations after inspections are done. In fact, if there are problems that cause the buyer enough concern, they can simply cancel the contract without even asking for repairs to be done.
I recommend that you consider having a professional pre-inspection of your home before putting it on the market. Being able to share the home inspector's report and a record of any subsequent repairs can go a long way toward easing a buyer's mind about the condition of your home.
Read: Why Do A Pre-Inspection When Selling Your New Orleans West Bank Home-
On your mark, get set, GO!
Are you really ready to sell your West Bank home? Contact Lisa Heindel, your West Bank real estate specialist, for a free consultation and market analysis. I'd love to see a SOLD sign in your front yard!
When buying or selling a home on the West Bank of New Orleans or relocating to the New Orleans West Bank, you deserve local expertise and advice. Lisa Heindel provides full time, professional real estate services to buyers, sellers and military transferees in Algiers, Algiers Point, Belle Chasse, Gretna, Terrytown, Harvey, Marrero, Westwego and more.
Here's the disclaimer part: The opinions expressed here are strictly those of the author, but you are free to share yours in the comments. All information is deemed reliable but not guaranteed.
Copyright 2008. Lisa Heindel, All rights reserved.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
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Lisa, Very nice post. Helpful information and I love your layout! Beautifully done!
Lisa, I hope sellers from all over see this and listen to your suggestions, all of them. I was on the MLS this morning and couldn't believe what I saw---on the outside or inside. I was surpised they thought they will sell their homes when they're not even declutterd.
OK Lisa - besides the brilliant content (which I will get to shortly) this is a 5 star blog. The layout and illustrations are perfect! It is very readable, and you want to read it because you want to know what is going to happen next. Also, big points for the SEO.
OK, now the content - This should be required reading for everyone, every home seller, every relative of a home seller who wants to give their opinion, every listing agent. It is spot on. And thank you for being a friend to stagers everywhere:-))
Lisa, I agree with Michelle's comments. This is well-written and well-presented. But. more importantly it is accurate and conveys a great deal of information.
Here is a fun little fact to further discourage sellers from testing the market. Once your home has been on the market for a period of time (3-6 months), FHA appraisers may consider it Market Tested. The list price then becomes the maximum that it can appraise for. So, if they are trying to sell as-is, but then go make upgrades and try to get a higher asking price, it will not appraise.
Marc, thank you! This one took a little bit of time, but I hope it was worth it.
Carole, some of the photos on MLS are downright scary! The only thing worse are the listings with NO photos. Come on - their listing agent couldn't be bothered to take even an outside picture?
Michelle, I'm hiring you to be my PR person :)
Erik, in my area it is not unusual to see at or over listing offers with a percentage of the purchase price given back to the buyer in closing cost or down payment assistance. If the home is already overpriced, this will NEVER work and the deal will fall apart. Unhappy buyer, unhappy seller and it could all be avoided by pricing right from the beginning.
Lisa- you have convinced me! I want my house listed by you!
OMGosh - Can I send my BORING UNCOLORFUL post to you for a revamp??? Besides containing great and timely, money-saving advice for anyone selling in your area, ... that post looks incredible.
For the Sellers out there, who stumble across this blog (It is New Orleans, right???), you would be extremely smart to use someone like Lisa, who pays attention to detail and will tell you the truth.
Hope you don't mind the shameless plug... :)
Pre-Inspections are a wonderful selling tool and I'm finding more and more sellers in my area are having them done. Great post Lisa!
Lisa I love your post! There is a lot to be said about all the points you have covered. The sellers that "get it" almost always will do all you have mentioned.
Jeremy, what's best for you, 2pm or 4pm? :)
Sandra, you are welcome to give me shameless plugs whenever you like! And if I can help you with your posts, feel free to give a yell anytime.
Kris, the major warranty companies here used to provide listing warranties if the home was pre-inspected, but not enough sellers took advantage of it. I'd much rather see my seller spend $300 up front and be able to address the issues before a buyer can start to pick the house apart and nickel and dime the seller to death.
Bill, thank you! Each of these points could be a post in itself, but it helps to have it all in one place as a guideline for sellers who are determined to succeed in a buyer's market.
LISA - Awesome post. Tons of great information and links. I can't see how anyone in the West Bank area looking to sell their home would use anyone else if they saw this post.
Adam, thank you. That means alot coming from someone who is also focused on quality, local information. I really appreciate you stopping by and commenting. Thanks again!
Fantastic job...I flagged it for a feature! A must-read for every would-be seller!
Kelly, thanks for the flag, but I REALLY appreciate your very kind words! High praise from a great writer indeed. Hope your vacation was fabulous!
Lisa, I love your post. It is very informative. I am new to blogging. I have a listing that I posted today on Active Rain. Check it out and let me know what you think. If you have any prospective buyers, please bring them to see it.
Thanks!!!!!
Jeanell
This is why I tell you that you are the Queen of Localism!
You won't just see a SOLD sign in their yard, I am sure you'd be the one to place it there. Major kudos, Lisa! This is an excellent post that should indeed be featured!
Jeanell, welcome to Active Rain! I went and checked out your listing - Barkley Estates is a popular area so you should get some good activity on it. Good luck!
Amanda, thank you...you are making me blush :))