Sometimes Open Houses Do Work

There is always a debate in real estate offices as to whether open houses really help to sell homes. I have always been a believer that open houses do generate business, but lately I have had some very well-attended open houses that have modified my approach a bit.

The key to a good open house (in addition to the normal planning) is like real estate sales itself: location, location, location. Houses that are in high demand locations or settings will generate the highest amount of traffic.

I have two waterfront listings that have attracted an average of 20-30 visitors for each open house. The number of leads generated has been exceptional and have resulted in 2 sales to date. Both houses that were featurd in the open houses also have several qualified buyers entertaining offers at the present time.

So now, when I pick a home to keep open, I am focusing on the most attractive listings but share handouts that feature all my listings with visitors.