We Can't Run On An Empty Tank....No Marketing Results In No Clients !!!

The market has improved within the past few months. The activity in 2012 has picked up; there are more buyers; fewer new listings, and the demand for a relatively well priced home has evolved. Builders are taking advantage of this new market, and they’re taking advantage of this spurt and providing a few new starts.

What I have also noticed from the bloggers who I follow daily is that they’re blogging less. They do blog but not as frequently. Am I imagining this? Has anyone else noticed fewer posts?

If agents are blogging less and marketing less because business has improved and they're busy working clients, they need to fasten their seat belts. When the trip ends, they’ll be idle. It’s like traveling on one tank of gas and thinking you can continue on that long journey without replenishing your fuel. When the tank’s empty, you’re out of business.

Block time for marketing to the public. Forget about the networking with member’s only posts and focus your time on marketing listings and market reports. Use the right keywords that will complement your niche. Out of sight, out of mind holds true in our business. I wouldn’t test the validity of that statement.

If there’s a gap in your marketing, you’ll need to be prepared for a gap in your income in the future. It will be there unless you market consistently. Block time to provide that marketing.