What Is A Quality Listing And How Do You Find That Entity?

One comment on my post this morning asked how one finds “quality listings.” My opinion is that “every listing” has potential to be a quality listing. If a listing comes on the open market with any description other than “quality” it’s the fault of the listing agent.

The listing agent is the leader; the guide; the captain of the team, and it’s the listing agent who needs to make sure the seller follows the rules of the game that are required to deliver a “quality home” to market.

The seller must follow the Market Analysis provided by the agent that pinpoints the proper price range for marketing; the seller must declutter and allow a stager to give recommendations; the seller needs to provide curb appeal and maintain that state because “the eye buys” and first impressions are binding.

The seller must also make the home conveniently available for showings with a lockbox hanging on the door. The path of least resistance reigns with real estate agents. Accompanied showings in my area never work well. Agents will by-pass that listing rather than reinvent the wheel with appointments. Our appointments are more of a “range of time” rather than a particular moment in time.

These are just a few of the major requirements for a home to be labeled a “quality listing.” The burden is on the sellers to follow the direction of the potential listing agent to make their home a “quality listing.” To answer the initial question, it’s not difficult to find “quality listings” if the listing agent insists upon a plan of action and the seller follows those instructions.