I've got a Facebook Page for my Real Estate Company - Now What?

It seems that every day I'm getting invited to become a "Fan" of another Real Estate company on Facebook. To those starting pages, I say, Congratulations! Facebook is a great way to connect with your customers and potential customers. I can tell you from experience that my business has realized almost 20% of our revenues last year as a result of facebook. Those are pretty impressive numbers, but ones that didn't happen by accident. We had a plan and strategy that we followed very closely to achieve that kind of success.

While more and more companies are jumping on the social media bandwagon, I'm seeing that once they have their pages up, the pages sit, they languish, and they don't end up growing fans in a way that helps them market their business. I see a lot of "Here are our new listings!" with links and photos but frankly, it makes me wonder if they have given any thought at all to what they want the business page to do for them.

Here are the facts:

•· Social Media sites like Facebook

•· Have more than 400 million active users globally

•· 50% of the active users log on to Facebook in any given day

•· More than 35 million users update their status each day

•· There are more than 3 million active Pages on Facebook

•· More than 1.5 million local businesses have active Pages on Facebook

•· More than 20 million people become fans of Pages each day

•· Pages have created more than 5.3 billion fans

Facebook has the audience - You know you need to be there, but do you know what you need to do once you are there?

Here are the Top 10 Reasons you need a FULLY FUNCTIONING Facebook Business Page

1. You can collect your customers and potential customers as "fans" and market to them over and over again. Capturing your audience.
2. You can communicate with your customers and potential customers in one centralized location. Encouraging Brand Loyalty.
3. Your Facebook page will help increase SEO to your regular website. Ranking Higher Organically.
4. You can run highly targeted demographic ads to attract only those that are relevant to your business. Increase frequency of sales.
5. You will be able to use your offline advertising to point people to your Facebook page so that you can grow your fan base. Growing your targeted audience.
6. You can gain valuable feedback from your customers and potential customers and get them engaged with your company. Responding more quickly to customer demand.
7. There are in depth analytics that can give you insight as to how fans of your business interact with your company. Providing company direction based on consumer feedback.
8. You will have a dynamic interface for your customers instead of a static website, updated fresh content keeps you top of mind! Nurturing Customer Relationships.
9. You will find more customers, more easily as your business spreads through the contacts on Facebook. Networking has never been so fast and easy!
10. The longer you wait, the further behind the curve you will be. It takes time and consistency to build a business page that will net revenue. A good page will convert prospects into customers.

You can achieve all of the things outlined above with a plan in place. If you get stuck need help - give us a call!