Video doesn't just sell properties, it sells REALTORS

VIDEO HELPS SELL HOMES

I think many people who do use video can attest that video helps sell homes. The correct price of course, is the biggest factor in determining what makes a home sell. But a good real estate video tour and good real estate photography help a buyer becoming engaged with your listing.

The presentation on the internet is ultra important - and where most buyers begin eliminating properties from consideration.

Contrary to what some people believe, a real estate video tour is the LAST thing a buyer views, not the first. Preliminary eliminations are made by searching on specific criteria, reading text descriptions and looking at photographs. But if a buyer likes what he sees - if the photographs are high quality, the viewer is now emotionally engaged in the property, and they will spend the time to watch a video... oftentimes more than once... and scrutinizing every nook and cranny. Video is the final qualifier. Video is what turns a viewer into a serious buyer.

VIDEO HELPS SELL REALTORS

Property videos, more than anything, sell the REALTOR as a professional and as someone who takes marketing a property seriously. It's the slam dunk way of literally getting every listing your are vying for. It sets you miles apart from literally all of your competitors who are doing the same marketing they've done for a decade... or more!

VIDEO HELPS SELL COMMUNITIES

However, there are many other very successful methods of using video in your marketing and branding, such as a community profile highlighting a town, or better yet, a neighborhood.

Capturing a slice of what it's like to live in your local neighborhood helps brand you, the agent, as the 'neighborhood expert'.

The funky corner store. The 100 year old farm stand that is a pillar of the community. The concerts in the park. The holiday event downtown. Sort of a "here is what I love about living in my town".

Consider having short interviews with residents... possibly an older, lifelong resident and a new, young family that just relocated to the area. Why did THEY choose to move to your town? Why have they chosen to spend their entire lives in your town?

Show off the types of housing in your neighborhood. Beacon Hill in Boston looks very, very different than Cedar Rapids, Iowa and very different than the Upper West Side of New York. What are the representative housing styles? Brownstones? Gated communities? Sprawling ranches? Triple deckers? Bungalows? Every neighborhood in every town looks different and is different!

VIDEO HELPS SELL REALTORS

I periodically see video agent profiles. Why an agent is so wonderful. Why they are professional. Why they are the one to choose. Why they 'work so hard for you'. How they look shuffling paper across the desk, talking on the phone and shaking hands with fake customers on the front stoop.

YAWN.

Trust me when I tell you, people don't care about YOU. They don't. That's why one of the biggest turnoffs on real estate websites is when you have your mug on the home page of your site! You're giving people exactly what they don't want! A house salesperson!

Video testimonials? Powerful, powerful stuff. Why not briefly interview a satisfied client about how great you handled their transaction? It's obviously real and shows far more than pages of text testimonials that could very easily be made up or altered.

Give web viewers what they DO want - they want what's in your head. Your knowledge, your expertise about the lifestyle and the neighborhood that they're thinking of investing in. If you give them what they want - you have a new client!

Nashua Video Tours provides professional real estate photography and
full motion, walk through video tours of properties, community profiles,
& client testimonials for Massachusetts, New Hampshire and Southern Maine.