I have had a tooth ache for about 3 months. It finally was time to see a dentist.. severe pain.!
I am okay now.. but wanted to share a couple of thoughts:
I've been thinking about this today. My Endontist ( well-known and referred) charged me $1200 yesterday for this procedure. He worked 1 hour today. He will work another 1.5 hours in 2 weeks. and the follow up will take 1/2 hr. So he makes $400.00 per hour.
Now, he makes you wait for his expertise, all he does is root canals.. Even when I balked at the price and tried to negotiate, I was shot down. I stayed in because I knew he could do the job and do it right the first time. ( plus I was in pain.. did I have a choice??)
I was thinking.. how Real Estate Professionals are experts too. Yes, We Are The Experts and we should make sure our clients know it by helping them allieviate their "pain". Great Agents like great Endontists are hard to find. We shouldn't have a problem calling on people, they need us! We need help our sellers who are "in pain". and need us now.
We need to make sure our buyers know that this is THE best market. Give them good advice and service and we, too will be well-referred.
One more thought.. My Endondist specializes in one thing and is top notch in his specialized field. He only, and i mean only does root canals.
This causes me to wonder if specialization is the way to go. Investment properties? Short Sales? Luxury Homes?
First Time Home Buyers? Vacation homes?
What are your thoughts? Should Realtors specialize? Is this a better way to service our clients?
Lori Lincoln
Keller Williams Realty
Lori Lincoln is the owner of Lincoln Team Real Estate- agents for Keller Williams Realty. Lori services buyers and sellers in Greater Taunton Massachusetts and surrounding cities and towns.
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