Recap of Week 2 Blogging For Business Networking Class in Worcester

Blogging For Business Networking Class - Week 2

Week 2 we had a great turnout in class. This week we focused on becoming a RainMaker & How To Shoot Up The Search Engines.

What Is A RainMaker?

• A Blogger with an Outside Blog on ActiveRain
• Blogs are open to the public and not just members
• Get the full benefits of "Google Juice" as we like to call it

What Happens To RainMakers?

• More Exposure with Outside Blogs
• Google Juice - Very important to find consumers, leads & prospects
• Domain Name Branding - Free domain with subscription
• Multiple templates and styles to format your Outside Blog
• Undoubtedly 100 times more business from blogging

Power of Branding YOU versus Branding Your Company

• Consumers hire a person, not a brand
• Brand your strengths & services (they are not the same company wide)
• Not every 2 professionals are the same - emphasize this to your advantage
• People change companies, don't be stuck reinventing yourself if this happens to you

Tips For Shooting Up The Search Engines

• Block time each week to consistently blog
• Make an outline of the week's blog topics in advance when possible
• Keep your eyes open for useful information to share with your audience
• Read other blogs and magazines with related articles
• Use clearly identifiable keywords throughout your blog - 2-4% keyword density is the magic number
• Make use of your tags
• Fill out the name & descriptions for your photos
• Promote your blog on other websites
• Write about hyper-local content
• Make your posts very detailed to what you're writing about and try not to be too broad

ActiveRain Points:

225 Points Per Blog (Max. 10 per week)

25 Points Per Comment on other blogs (Max. 10 per day)

25 Points Per Re-blog

100 Points for Logging In

Points for Contests

Points for Inviting Members

LAST CLASS: Tuesday, September 7th @ 6:00PM TOPIC: Adding Style to Your Blog Adding Great Images Embedding Video Adding Style & Color to Your Blog