Blog and Repeat

Agents have heard the same statements over and over again… Blogging is important! Blogging is necessary to maintain a strong online presence! Blogging is a powerful marketing tool! While all of these things may be true, many agents don’t hear the reasoning behind each of these assertions. They only have one question on their mind, “How will blogging be beneficial to my real estate business?”

The answer to all of these questions is the same… By creating, and maintaining a real estate blog you are positioning yourself as the “expert” in your area. Your blog can contain information about upcoming or past events in your community, commentary on local events and news, trends in the local real estate market and much more!

Now that you have the answer to your question, don’t shoot out of the starting gate too fast! Blogging sounds easy and it can provide great returns, but it is a commitment. The blog that you set up will need to be updated frequently to keep readers interested and encourage repeat visits and subscriptions. If you are concerned that maintaining a blog would be too taxing, consider posting contributions written by some of your favorite vendors. Let a home inspector write about common problems found during inspections and easy ways to fix them. Let a mortgage broker discuss ways to improve your credit score or ease the mortgage application process.

If you are concerned that individuals will visit once and then forget, never fear! Standard blogging platforms such as Active Rain or Blogger will allow readers to subscribe to your blog. This function can also be created in a blog on your own website. Imagine the marketing potential of daily or weekly blog posts in your clients’ or potential clients’ email inboxes.

If you are interested in blogging, but don’t know where to start, Best Agent Business can help you! The Blogging and Social Media Team can work with you to develop a blogging plan that will work well for your business and your life! We can help you keep on top of search engine optimization trends, write and research content, find appropriate graphics, add links to your website, post to blogging platforms and much more!

Schedule a call with Steve Kantor, President of Lifebushido, today to learn more about the additional real estate virtual assistant services provided by Best Agent Business and its team of Ishidos!