Always Think Marketing

Always Think Marketing

I know of a family with two children. I remember the father indicating that the younger of his children, his son, was not as smart as his daughter. It was just idle talk, but it was mentioned at a family gathering. In the future from that time, I heard the grandmother of that child mention that she did not know if he was going to be able to do well in college. I asked her why, but she could not give me a good reason. In actuality, there was no good reason. This boy went to a private high ranking academic high school, played sports, and participated in several other extracurricular activites, while maintaining a high B average. In fact, he did go to college and he did very well. But the seed of doubt had been unwittingly planted long ago. On the other hand, I have seen parents who never say anything negative about their children. They do not necessarily constantly brag, for that would be annoying, but they create an aura about a child that would make everyone expect great things from that child.

Are you in the market to sell your house? No. That's okay. Act like you are.

Are there certain houses that you drive past on a regular basis and just admire them even if they are not on the market?

What is it about these houses?

Perhaps it always has beautiful colorful flowers neatly adorning the front yard. It may be that the lawn, bushes, plants, and trees are always neatly manicured. It could be that it has a well thought out color scheme for its siding, shutters, trim, and such. Maybe this house is never in a state of disrepair.

Whatever it is that makes us like this house, we would agree that it is in top showing condition to be on the market for sale.

If we were looking for a house to buy, this would be the type of house that would have us sold at the first impression. We would be excited the moment that we pulled up for a showing appointment.

If an agent told a Buyer about this house, the Buyer may say that they were familiar with that place. There may be a thousand houses in the neighborhood, but the Buyer would know which one you mean. Excitement would be stirring before they even got to the house. They would tell you "I have always loved that house."

The house may be similar in style and size to other homes in the area, but it always stood out, because the owners always kept it in showing condition. It had an aura about it that the other homes did not have.

Do you ever wonder why every once in a while you will see a house that sold for much more than similar homes? The size, style, amenities, age and so on do not give you the answer and so you just wonder. Did they simply pay too much? Or is this that house that has always been the envy of the neighborhood?

It may be easier said than done to keep a house in this type of condition. But think about it. This is the house that stood head and shoulders above the rest. It was no contest that this was the house that you wanted. And, you were willing to pay more for this house because you thought that it deserved it.

Yes, it may take a little extra effort to keep your house like this, but it pays for itself in the long run. Your house will sell faster and for more money. Plus, you will be able to continue living not just in your house, but in your dream house.

So, always think marketing.