How Will You Market My Home? Maybe Not the Answer You Expected

How Will You Market My Home? Maybe Not the Answer You Expected. Frequently I am asked by prospective clients "How Will You Market My Home for Sale?". I always answer this question by explaining that when I enter into a contract to market a home for sale, the Homeowner and I are on the same team, with the same goal in mind: to sell the house. As part of this team, I have a number of tools and techniques I use to promote and market a home. These include old school methods of newspaper advertising and mailers, as well as high tech methods that that put your home at the top of search engine results for the most relevant features of your home.

What surprises my clients the most is when I say - "Now I've told you what I do to market your home - what will you do to market your home?". Sellers know there are many things that are not within their control in this market, but in my experience, many Sellers overlook the things they can control. For instance:

Price. Were you aware that pricing your home is part of the home's marketing? In fact, not only is it part of the marketing, right now, here in our local market, the pricing of your home is the #1 thing that will determine how quickly your home will sell. I will give you the benefit of my experience and education, and make a recommendation as far as price positioning - will you take my advice?

Condition. I always provide my Sellers with a list of recommendations to make their home more appealing for Buyers, as well as some guidance to make showings more successful. Will you follow to my recommendations about emptying that packed garage, or touching up the paint on your exterior trim? Will you make your home easy and pleasant to show?

Getting the word out. I will get the word out about your house to my friends, colleagues, relatives and facebook friends - will you? You never know where that Buyer will come from. Perhaps someone at your church has a relative looking to move into the area, or maybe one of your cousins has always admired your home. Will you tell people at your church or at your PTA meetings that you're selling your home? Will you send out an email to your email list, or post a status on Facebook that your home is for sale?

Concessions. In this market, you have to ask yourself what are you willing and/or able to do to get a Buyer into this house? I will advise you of what's customary in the current market. Will you make your home's ‘total package' comparable to what's being offered? Will you help with closing costs? Will you give a concession to replace the worn carpet?

Selling your home has got to be a team effort. We've got to work together, each of us doing our part, to market your home. What will I do to market your home? All of the above and then some. What will you do to market your home? If your answer is ‘all of the above and then some', then we're on the same page. Let's work together and get your home SOLD.