The Time You Put In To Real Estate Videos, How You Know It Is So Worth It.

When your audience is in the room like a class with members hands raised, asking questions it is obvious if there is a connection but with real estate video, you have other indicators.

Like a Maine land real estate video shot Saturday on a 3 hour trek around a 70 acre wood lot in Hammond Maine.

In the footage I noticed a horse shoe nailed to a tree and thought "oh oh, all the luck is running out." It was upside down. The rusty steel shoe made the video, but the significance of the upside down shoe and need for correction audio remark did not. But one comment on the you tube channel real estate video reminded the luck was running out. Need to correct that. The viewers do observe, comment.

And the number of views indicates someone, lots of folks are eyeballing, listening in. The you tube "odometer" says 639,391. Just one of the channel tallys, on just one of the platforrms. But with you tube you find the updates come in spurts. Not as they roll in real time views. Saved up and push, pull sampled.

How you know someone is watching, listening is also apparent when you take a first time home buyer couple in to a new Maine home listing.

And as you climb the stairs to the second floor of the bungalow, the wife is in the hall outside one of the three bedrooms.

And the hopeful real estate home buyer exclaims to her husband, "honey, come look at the walk in closet with built in bureau in this bedroom". Before she enters the room in the home no agent, broker, myself included has ever physically shown her. I thought how did she know that? Sure, our office uses the 25 image sockets on the enhanced REALTOR dot com site, other platforms including our own blue site. But even with this many images, every feature does not always make the performance. Or get an honorable mention in the real estate description copy.

But it was the real estate video getting credit where the feature was pointed out, retained by the buyer.

Video for real estate is 25 to 50 "pictures" per second. So the addage "a real estate picture is worth a thousand words" means dig out the calculator, slide rule or add it up in your head. To figure out how many images, photos are action packed in a three minute home video production.

With real estate videos, the buyer, this lady had been in the home before. Late at night but in the privacy of her own living room in the apartment she wants to break free from.

To own her own place to call home. The use of video in your real estate marketing increases the climb up the search engine index ladder by 53% too. Still need more reasons to quelch the fear of making real estate videos?

The viewer of your real estate video gets a more thorough physical inspection of the property, the local area with what you shoot, edit, render, upload to more than one platform. Back yard, how close the homes are or are not. The smooth, cold new granite counter top the real estate agent is seen running his or her hand along means the sense of touch just got introduced.

If the audio shares that this "smooth, cool" some kind of drop dead gorgeous granite "G" kitchen counter top is wolf whistle stunning.

Details with the tag team of sight and sound now introduces the sense of "touch". Real videos, not a slide show are powerful for the connection, the experience with your real estate buyer. Sellers like them too and expect, want, will get that kind of property listing treatment from you. Or someone else in your market that takes the time, sees the value is producing them.

Productions with natural sound from the property, the area. Nothing wasted for the engagement on whatever computer device the real estate buyer wants it delivered on. The best way you know the real estate videos work is when only the production, that media on line causes the sale. Getting all the credit with a solo effort that has tone, hits the real estate buyer target in the audience out there in the wild blue yonder on the spinning marble called Earth. One New Mexico buyer who paid list price in cash for the Houlton Maine home told me it was the 27 times watching the real estate video.

They had already toured the home, grounds, scoped out the community events of a brand new town before they actually, physically got here and closed on the home.

That's the best proof positive that real estate videos work, are well worth the time, energy and creativity to get them pumping marketing iron on line. To do your heavy lifting in the marketing for listings, promoting your local area. Maine, time to make the call, to click, to visit.

I'm Maine REALTOR Andrew Mooers, ME Broker