The "Guys In The Ties" And The "Skirts That Flirt" Are Missing The Real Estate Market Message.

Journalist interviews should let the actual professions in the field that is the topic of a story, like take real estate, tell the story. More accurate information could be pinged around the air waves if they did.

When the "expert" interviewed in the news is the same college professor who lives, is located near the broadcast studio over and over.

Who happens to have written a book on a subject that he has with him. Holds high and grins, is pushing.

I think his opinion that is designed to cover the entire country generalities is too loose or too tight. One size fits all as gospel does not work, apply.

Wouldn't work for the entire globe concerning real estate information being amplified.

Broadcast round and round the blue and green marble.

And often times is wrong, outdated or only applies in his unique situation based on his experience back in say 1972.

The local real estate profession has lots of seasoned, heads screwed on straight individuals that could espouse lots of today's real estate truth, wisdom. And the reality of today's industry for anyone wearing the "R".

But canned sound bites that may be cleverly constructed, spun and hurled back out over the air waves is easier. Get the professor in the studio, on the set. And ask lots of questions (last year) and then as real estate subjects come up in the future, drop in an exerpt from that old, outdated interview.

Ask, rely on the local real estate agent, broker, REALTORS in the community market about where it is hot, cold or in between for current conditions.

The person who is still in business, makes his or her living listing, marketing, selling real estate. That is the individual I want to hear from, follow and learn from, out on the street. They reinvent their business with creativity to keep it new, different and the doors open.

Real estate is a business. The most credible news is generated in the real estate day to day collected in interviews from the guys and gals on the street. Maine, better check that furnace if it's winter.

I'm Maine REALTOR Andrew Mooers, ME Broker