Beverly Hills, Michigan: Twilight Open House With A Twist

Earlier this year, I organized a twilight open house for our firm’s listings in Beverly Hills, Michigan. The office had 12 listings there at the time. My hope was twofold: to bring in potential buyers, and to attract real estate agents to preview our properties.

We did a couple of things to take this open house to the next level, and I think we had a pretty successful event.

• We had a web page just for the event, with its own memorable URL, TheRealBeverlyHills.com. The page listed all the sponsors, had links to the houses, spiffy maps and home descriptions. (Now that URL points back to my site.)
• We had special yard signs made that we put up early in the week throughout town to attract people. One was also placed in front of each home on the tour. These had our URL on them, of course.
• We sent out press releases and got FREE publicity in a number of local publications, which really helped to stretch our advertising budget
• We blitzed the local offices with flyers and email invitations.
• We had a raffle with great prizes for each home, many of which were donated by local merchants.
• We used the web domain to supply the details on the event so that we could just put the highlights in the print ads.
• I also wrote a post on my blog about it, with a link to the web site.
  

All of the sellers who participated were very excited by the whole thing and they appreciated the effort we put into getting their homes sold.