The Gas Fueled Broker Open Was A Winner

I promised a follow up to my article about the $100 gas card giveaway. I dragged Lipnitz away from her desk early this morning, insisting that we show up to the broker open before 11:00 to ensure that I leave with a gas card in hand. She said I was overestimating the turnout.

Well, when we turned through the gated entry to the sub, the street was lined with cars! The doors opened early, and we were #20 and #21 to sign in and snag $100 Mobil/Exxon cards. Mike Cotter, our broker, and his lovely assistant, Kathryn, showed up only a few minutes after us. So our office walked out $400 richer. That is Mike in the picture, with our 4 cards, back at our office later.

The house was spectacular. We loved it. For a home priced at $3,750,000, I expect to be “wowed,” and I was!

We had a chance to socialize with agents from other offices during the champagne brunch: omelet station, mimosas, smoked salmon and bagels (it’s not my fault I can’t lose the baby weight). During our little chit chat we found out that invitations to this open house had only been sent to the top 100 producing agents in our Birmingham, Bloomfield Hills market. Yes, it was listed on the MLS for everybody, but no mention of the gift cards. So, I take back a little of what I said about this being an open house for agents without buyers. I guess, statistically speaking anyway, these were the agents most likely to produce a buyer. Anecdotally, I almost called one of my own clients to have them stop by. And I did give them a brochure on the development this afternoon, so I am trying.

I think they had a good turnout. The builder should be happy. He had top producing agents come out to see four of his homes. We all felt sorry for the re-sale home in the sub, whose agent hadn’t seized the opportunity to hold his listing open on such a guaranteed high traffic day.

Skeptical as I was, I give this broker and the builder kudos for pulling us in. Obviously, the $10k he dropped on gift cards will be more than returned if he pulls out a buyer from today’s event.