Some Retailers Still See Opportunity as it Relates to the Michigan Economy

Michigan's economic struggles always seem to be in the forefront of the media and on people's minds. And rightly so, all business sectors have struggled and many people have had to make moves that would be right for their family. Interestingly enough, as others have moved out of state, Johnny's Lunch has decided to Move Into Michigan. Can you believe it?

Johnny's Lunch sees Michigan and Grand Rapids in particular as an opportunity. Johnny's Lunch is a Ohio franchise with quick-serve hotdogs and burgers with "extremely low" prices (Beeke). Johnny's Lunch is a 72 year old company with national expansion plans with Livonia, Michigan being their first stop. Closer to home in Downtown Grand Rapids in the Monroe Center is our first Johnny's Lunch. Three more franchises are planned to open up in other areas of Grand Rapids as well.

Why did Johnny's Lunch decide to come to Michigan when others have been leaving? Here's what the president George Goulson had to say, "We knew all that stuff going in. We also knew in Michigan there's a lot of opportunity to get in on the ground floor." (Beeke).

HMMMM! Aren't Enterpreneurs looking for the ground floor opportunities? Noodles & Co. franchises have also benefited from the low cost products as people may be trading down from the upscale restaurants to more "casual dining". Did you know, that the Michigan market for Noodles & Co. has outpaced any of their other markets? Interesting.

Good things are happening in Michigan and in Grand Rapids. It depends on how you want to look at the cup... is it half full or half empty? Johnny's Lunch believes its over half full!

References: Beeke, Candace. "Retailers debate coming to Michigan." Business Review Western Michigan. May 15-21, 2008.