Agents Selling Their Own Home (Part 2)

I wrote a post about agents selling their own homes a few weeks back.

If you missed it here is the link to the post.
http://activerain.com/blogsview/2107897/real-estate-agents-selling-their-own-homes

Some of us that have done this, learned from the experience. I have used many selling experiences to help sellers understand the selling process.

In my humble opinion agents have to be pro-active in the selling process and get the seller active in helping sell their own home. If you do not obtain seller involvement, the only thing that happens, you work twice as hard without the reward of selling the home or a commission.

A few steps are necessary to help you sell.

• Belief in the agent. If you are selling your own home you should already have this faith.
• Price to sell. Pricing is the number 1 mistake for sale by owners make and now you are one!
• Preparing the home to sell. Getting the home in physical and visual shape to sell.
• Making the home accessible to buyers. Showings are precious and not making your home available to see is creating a "Stop Sign" to buyers that have lots of choices.
• Stick to selling your home not "sweeting the pot" by talking about throwing in furniture or lawn mowers. Get the offer then worry about the details of the extras.

If you are going to sell your own home take your own advice! Step back and see your home or property like buyers would see it. Check out the competition...make viewing appointments for competitive properties.

I take sellers through competitive properties. Yes it takes some time. Yes it is a pain...and yes it helps me establish a realistic sell price. And YES I get more sales because of this selling step. I have listings 60 to 80 miles from where I live. I don't know every neighborhood but my software does. I don't know every street but my software does.

Do I get showings? Yes. Do I get homes sold this far away? Yes. Do I show the homes myself? Yes, if the buyer does not have an agent.

Creating buyer exposure and sales is a method, strategy a way of doing business that creates the sale. Selling you own homeor selling someone else's has to be viewed in the same context without personal emotions entering the selling process.

I didn't say it was easy. You should know the separation of business and emotion isn't easy. That's why people hire you! The only difference...You Hired Yourself!

Take what you learn the selling process of your own home and integrate these steps into selling client properties. Your sales will go up once you understand the real issues sellers face. It is more than dealing with you or me. It is the emotional ups and downs of the selling process. The anticipation the rejection the bewilderment that you council every seller through.

My new listing by the former real estate agent is going well. They are cleaning packing and preparing for the sale. Have I listed the property yet? NO. I want the property ready for sale so I don't waste the most active days a new listing has...the first 30 days.

Happy Selling.

For Personal Service, Call: 616-784-2360 Email: GaryWhite@FlexitRealty.com