Interview a couple of REALTORS to see who has the best marketing plan, networking capability and above all, be able to communicate with you on a regular basis to help you interpret what the buying market is doing. That way you can adjust your marketing accordingly to get it sold for the highest amount. The biggest thing is communication and the ability of the REALTOR to not only network with other local REALTORS, but with other REALTORS and BUYERS throughout the entire country. I firmly believe that one of the best things a good REALTOR can offer is his/her ability to network with other REALTORS throughout the country. There's an old saying in the real estate business... that Real Estate is a "local business". Well, that may be true, but Ann Arbor is a very international community and you may have the perfect BUYER coming from Asia, Europe or even good ol' New York New York! The bottom line is, it's up to your REALTOR to find BUYERS not only here in Ann Arbor, but elsewhere throughout the entire country and world! If they only concentrate on just the "local market", you may be missing the perfect BUYER.
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