The National Association of Realtors© (NAR) does a survey every year which give them data on what the average profile of a property buyer and seller is. This data allows us to get an idea of who is buying homes and how they are finding the homes they buy. This information helps sellers and real estate agents understand how to market to buyers better. The information received by NAR also proves that if you are looking to purchase a home you need to be using the Home Buyer Scouting Report© to search properties online. If you don’t know what this is, go to
www.kengraczak.com and pick on one of the icons on the right hand column.
Here is some of the data that came from this 2010 NAR report.
- 50% of the homebuyers surveyed where 1st time homebuyers. This number was up from the 36% in 2006
- Most buyers are looking for a quality neighborhood, a home in that is convenient to where they work, the overall affordability of the home, the quality of the school district and its convenience to shopping.
- During the search process 99% of homebuyers used the internet in their home search
- 74% of all buyers frequently looked online throughout the buying process and 15% occasionally looked online. 89% of buyers are looking online at least occasionally during the process to find the right home!
- 36% of all home buyers 1st step was to look online at properties before doing anything
- 11% of all home buyers 1st step was to look online for information about the home buying process
- 8% of all home buyers 1st step was to contact a bank or mortgage lender
- It took buyers an average of 12 weeks of searching to find a home.
- 35% of all buyers found their home online
The top features of a website most valued by a buyer:
- Photos
- Detailed info about the property for sale
- Virtual tours
- School district information
- Neighborhood information
- Detailed information about recently sold properties
- Info about upcoming open houses
Obviously this information is only as good as you use it. Here is how you can use this information if you are selling your property or if you are a real estate agent. NAR posted that 99% of homebuyers use the internet to search for properties. 74% of buyers are looking online frequently during the process to find the right home and the average search is taking 12 weeks. You need to use single property websites for EVERY listing to maximize the exposure online and on social Medias.
The systems I have put together are easy to use and virtually free. You will get websites for your listings, training on how to market your website, a partner to help market your listings, online buyer education webinars, the Home Buyer Scouting Report© and a competent loan officer that knows how to close loans. If you are a consumer looking to sell your home and your real estate agent is not using this system for you, give them my contact information and demand them to use it. If you are a real estate agent and want to use my system you can go to my
fan page (please like the page) and learn how this virtually free system can help you gain more market exposure and allow you to get more closings.
