21.5% Chance that Searching for Minneapolis Real Estate on Zillow, Trulia and Realtor.com Will Mean You Don't Find Your Dream Home

Zillow, Trulia and Realtor.com are what are known as 3rd party aggregators which means they are not the originating source of the listing data they advertise. Instead, they pull feeds from all over the internet and a lot of that info is inaccurate. That is a secondary point, however. The main point is that Edina Realty, one of the largest real estate brokerages in the Midwest has halted all syndication to these 3 sites. They killed the feed. That means Edina Reaty’s listings are no longer found there. Edina Realty holds around a 21.5% market share of listings in MN and Western WI. So, if you are looking for Minneapolis real estate, you need to look in a different place then these aggregator sites or risk never finding the house you were meant to.

The only home finding websites that work in MN anymore are the Broker Reciprocity websites. Broker Reciprocity is a business program where brokers grant each other permission to display their listings on each other’s' web sites. Brokers who participate in the program can display all active listings of all participating members of the program. If a broker chooses not to participate, no other broker will be permitted to display that brokers listings.

As a reader of this blog, you have access to an invite only offering called the Home Buyers Scouting Report®. In my opinion, it is the premier Broker Reciprocity home finding tool. Only a very small percentage of homebuyers do not use the internet to assist in finding their next home. In Minnesota, it’s imperative that the website that you use has the data and tools that you need to find what you’re looking for and make an informed decision. If you’d like to see the Home Buyer Scouting Report® in action drop me an email and I’ll get you registered or click the box below. You’ll have all the listings from all the companies in one, easy to use, awesome, password protected site.